At a Glance
- Tasks: Lead a major brand relaunch and execute innovative marketing strategies.
- Company: Dynamic consumer marketplace connecting millions of buyers and sellers.
- Benefits: Hybrid work model, competitive salary, and opportunities for growth.
- Other info: Join a lean team and shape the future of our brand in Toronto.
- Why this job: Be at the forefront of a brand transformation and drive impactful marketing initiatives.
- Qualifications: 4+ years in marketing with hands-on experience in growth and performance.
The predicted salary is between 90000 - 110000 $ per year.
Lead a major brand and product relaunch as Head of Marketing, combining go-to-market strategy with AI-enabled execution. This is a hybrid Toronto opportunity. You will own marketing end to end for a consumer marketplace connecting millions of buyers and sellers. The lean team needs a hands-on leader across brand, performance, experimentation, CRM, lifecycle, and budget management. You will partner with Product and leadership to bring the refreshed brand to market and build the foundation for future growth.
Key Responsibilities:
- Set marketing strategy, annual planning, and budget ownership
- Lead go-to-market for the brand and product relaunch
- Maintain consistent positioning and messaging as products evolve
- Run experiments with holdouts, scaling winners and stopping underperformers
- Own CRM and lifecycle programs across onboarding, retention, and reactivation
Requirements:
- Four or more years in growth, performance, or brand marketing
- Experience across consumer technology, apps, marketplaces, startups, or scale-ups
- Hands-on experimentation, attribution, and dashboard-building skills
- AI experience supporting content, creative, analysis, or campaign operations
- Ability to commute to Toronto for hybrid work
Bring brand relaunch leadership, performance discipline, CRM expertise, and AI-native execution to this hands-on Toronto marketing mandate.
Head of Marketing Brand Relaunch in Toronto employer: Professional Staffing
Join a well-established firm West of Toronto that values strategic collaboration and operational excellence. As a leader in the finance department, you will benefit from a supportive work culture that prioritizes employee growth and development, offering opportunities to enhance your skills while making a significant impact on the organization’s financial performance. With a focus on fostering a high-performing team, this role provides a unique chance to shape the future of the company in a dynamic and rewarding environment.
