At a Glance
- Tasks: Manage and optimize HubSpot for digital marketing success and lead nurturing.
- Company: Join a dynamic marketing team at a leading company in Cambridge, ON.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Be at the forefront of marketing technology and make a real impact.
- Qualifications: 2-4 years of HubSpot experience and a diploma in Marketing or related field.
The predicted salary is between 76500 - 93500 $ per year.
On behalf of our Marketing client, Procom is searching for a Marketing Technology & Automation Specialist for a permanent role. This position is a hybrid position with 3 days onsite at our client’s Cambridge, ON office.
Our client is expanding its Marketing Team and is seeking a Marketing Technology & Automation Specialist to enhance their digital marketing efforts. This role focuses on managing and optimizing HubSpot to drive engagement, lead nurturing, and conversion through effective marketing automation strategies.
Responsibilities
- Own HubSpot configuration and daily operations, including forms, lists, workflows, automations, and integrations.
- Design, build, and maintain high-converting landing pages and web assets using HubSpot’s CMS.
- Manage segmentation, lead scoring, lifecycle stages, and user journeys to support demand generation and customer engagement.
- Design and deploy responsive email templates and nurture campaigns in HubSpot.
- Develop automated customer journeys, triggered emails, and lead nurturing workflows.
- Partner with the marketing team to implement campaign workflows end-to-end.
- Build and maintain HubSpot dashboards to track campaign performance and ROI.
Mandatory Skills
- Diploma or degree in Marketing, Communications, or a related field.
- 2–4 years of hands-on HubSpot experience.
- Experience connecting HubSpot with external tools via Zapier or HubSpot API.
- Experience designing HubSpot landing pages and email templates.
- Strong knowledge of email marketing best practices.
- Analytical mindset with the ability to turn data into actionable insights.
Nice-to-Have Skills
- CRO Experience: Familiarity with A/B testing platforms.
- Project Management Tools: Experience with Asana, Trello, Monday.com.
- Sales Alignment: Understanding of HubSpot Sales Hub or Salesforce.
This is a permanent position. Start Date: ASAP. Assignment Location: Cambridge, ON, Canada. Hybrid work arrangement with 3 days in the office. Seniority level Associate. Employment type Full-time. Job function Marketing and Information Technology.
Marketing Technology & Automation Specialist in Cambridge employer: Procom
Procom is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for Senior Microsoft Infrastructure Architects to thrive. Located in the vibrant city of Québec, employees benefit from a supportive environment that encourages professional growth through mentorship and continuous learning opportunities, all while working on cutting-edge cloud transformation projects with Azure and AWS.
