Social Channels and Platform Manager in Toronto

Come build the future of entertainment with us. Are you interested in helping shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. On Prime Video, customers can customize their viewing experience and find their favourite movies, series, documentaries, and live sports.

The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. This is a uniquely dual-natured role that sits at the intersection of operational excellence and strategic vision. As Social Channels & Platforms Manager, you will define the strategic direction for your assigned social platforms while being quick to adjust the operation of our social handles to optimize results. You will be the guardian of editorial plans, orchestrating with multiple stakeholder teams (titles, Brand, agencies) to ensure the best content is provided.

Key job responsibilities:

• Manage day to day Prime Video social media handles, overseeing editorial plans and problem solving.
• Allocate organic boosting budgets optimally.
• Define the strategic approach to social platforms.
• Be agile, shifting quickly to respond to performance signals, platform algorithm changes and new features.
• Orchestrate with internal teams to ensure the best content is provided for social handles.
• Manage social media agency and oversee platform planning and management.
• Partner with social platforms to identify new opportunities and develop innovative activations.
• Track, analyze and report results on a weekly, monthly, and quarterly cadence.
• Unblock issues, provide escalation management, anticipate and make recommendations for trade-offs, and meet delivery timelines.

Basic Qualifications:

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience in social media management for fast-paced brands with 1MM+ social media followers.
• Experience with social platforms strategy and optimization.
• Experience managing social media and or paid social media agencies.
• Experience leveraging social media analytics and publishing tools.

Preferred Qualifications:

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and process.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.