At a Glance
- Tasks: Conduct UX research to enhance customer experiences on our website and app.
- Company: Join Priceline, a leading online travel company with a vibrant culture.
- Benefits: Enjoy health coverage, generous time off, and flexible work options.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Make a real impact by shaping travel experiences for millions of customers.
- Qualifications: 3-5 years of UX research experience and a strong portfolio.
The predicted salary is between 100000 - 115000 $ per year.
This role is eligible for our hybrid work model: Two days in-office. This job posting is for an existing, currently vacant position.
As a UX Researcher on Priceline’s Product team, you will be an experienced UX research practitioner who is compassionate, curious, collaborative, flexible, and able to think strategically. You believe that the impact of research directly corresponds to the strength of one’s storytelling. We are a fast-paced and lean product team that believes in the power of elevating the voice of the customer to provide informed, tangible improvements to our website and app experiences.
Why this job’s a big deal: You play a key role in fulfilling Priceline’s mission - to be the best travel dealmakers in the world - by uncovering customer needs and prioritizing product features and improvements that will be seen by millions of customers and inspire them to travel with Priceline.
In this role you will get to:
- Be the expert on various Priceline customer segments: know how they use Priceline, what’s important to them when they travel, their difficulties, their workflows, etc.
- Conduct all stages of UX research: identifying key research opportunities, designing research plans, fielding, analyzing, recruiting participants and reporting out insights - all while gathering stakeholder consensus and interest along the way.
- Drive new product opportunities by uncovering and investigating unmet customer needs.
- Distill research into practical insights and opportunities that create customer value & drive business objectives.
- Advocate for UX research’s integration into the product lifecycle through strong storytelling & relationship building, especially around stakeholder management & participation.
- Provide thought leadership in planning and demonstrating research to inform initial product decisions long-term roadmaps.
- Use AI to thoughtfully improve and accelerate your research, and enable others on the team to utilize AI workflows.
Who you are:
- 3-5 years of UX research experience
- Bachelor’s Degree
- Strong UX research portfolio that demonstrates thoughtful research with significant business impact
- Experience working with a variety of qualitative methodologies (e.g. group and 1:1 interview facilitation skills, ethnographic skills, JTBD, journey mapping, design heuristic evaluation)
- Solid understanding of usage analytics and A/B testing strategies, and ability to weave this data into your research analysis
- Previous experience leading collaborative workshops
- Self-starter, independent mentality - you’re not afraid to try new things and be creative in your approach to research
- Strong analytical and problem solving skills
- Great interpersonal & communication skills; a true teammate
- Comfort with remote research techniques and tools (e.g. Zoom, Miro, Figjam, Dscout)
- Master’s degree in one of these fields: Design, Psychology, Human-Centered Design, Human Factors, Cognitive Psychology, or other related field highly preferred
- Experience working in Travel industry or B2C e-commerce solutions
- Experience analyzing data in Tableau dashboards and / or Google Analytics
- Experience delivering insights to senior management and leadership
- Proven history of living the values meaningful to Priceline: Customer, Innovation, Team, Accountability and Trust.
The Right Results, the Right Way is not just a motto at Priceline; it is core to our identity. It’s therefore crucial that you also meet our high standard of ethics, integrity, clarity and compliance.
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $100,000 to $115,000 CAD.
Our culture is unique and inspiring. We’re a grown‑up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized. We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world.
UX Researcher in Toronto employer: Priceline
Priceline is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to make impactful contributions. With a hybrid work model, generous benefits including health coverage, flexible time off, and unique travel perks, employees enjoy a balanced work-life experience while being part of a leading global online travel company. The opportunity for professional growth is abundant, as Priceline encourages collaboration across diverse teams and supports continuous learning in a fast-paced environment.
