Senior Product Designer in Toronto

This role is eligible for our hybrid work model: Two days in-office, based in our Toronto office. On the remaining days, you can choose to be remote or in the office.

Why this job's a big deal: Travel is inherently complex. Using our product shouldn't be. At Priceline, real-world user data guides our design choices, and AI is in every part of our workflow, so you'll get from early concept to testable experience faster than ever. That leaves your time for core UX: uncovering insights, architecting seamless flows, and solving hard product problems. This is a senior seat with serious ownership: Customer Growth helps Priceline build lasting relationships from the very first hello.

If you're a strategic, tech-forward designer who loves untangling hard problems, actively experiments with emerging tools, and pairs that speed with an exacting eye for quality and taste, this role was built for you.

In this role you will get to:

• Partner with Product to define strategy and manage stakeholders across teams and journeys.
• Own end-to-end journeys within Customer Growth, across the several teams that touch it, and make them hold together on responsive web, iOS, and Android.
• Go from problem framing to high-fidelity prototypes and specs, designing the hard parts, not just the happy path.
• Bring a sharp eye for hierarchy and a talent for making dense pages feel light.
• Raise the quality bar in your area, knowing when breaking a pattern is the right call and can defend it.
• Use AI tools throughout your process so your throughput is genuinely different: a testable prototype in hours rather than a sprint.
• Check everything it gives you, and own every final UX decision you ship.
• Turn a vague request into a clear problem, and get Product and Engineering agreed on it before you start designing.
• Know which constraints are real and which are assumed, and bring Engineering in early enough to shape the work.
• Conduct lightweight usability testing and user interviews independently, while partnering with Research on foundational studies.
• Turn research findings into meaningful product changes, ensuring the "voice of the customer" is the loudest voice in the room.
• Contribute patterns to Horizon, our design system, with their states, variants, accessibility notes, and reasoning, then get other teams actually using them.
• Help design the test, not just the screen in it.
• Bring the hypothesis, the metric that should move, the metric that mustn't get worse, and what result would make you drop the idea.

Who you are:

• You have 5+ years of Product/UX design experience, with a portfolio that shows end-to-end ownership of complex, multi-step digital products, including at least one project where AI was materially part of how you worked.
• Comfortable working across multiple platforms, web, iOS and Android.
• You use AI across your design lifecycle and can show us where, in the files: what you generated, what you overrode, and one thing it got plausibly wrong that you caught.
• You're at home in an experimentation culture.
• You form a hypothesis before you ship, you know what a guardrail metric is for, and you'd rather be proven wrong in two weeks than go unchallenged for a year.
• You don't just design screens; you decide which problem is worth designing for, get your partners aligned on it, and turn down work that won't change anything.
• You change minds by building the demo, bringing the proof, and picking the moment.
• You can lose an argument without sulking and come back with better evidence.
• You design for edge cases as a matter of course: screen readers, low connectivity, high-stress travel.
• You catch accessibility problems in other people's work during critique.
• Deeply fluent in Figma, thinking natively in tokens, variants, and component architecture so design decisions scale across platforms.
• You work well with partners in other offices and time zones, write things down, and keep a problem moving without needing everyone in the room.
• You are a relentless advocate for the customer, ensuring their needs shape our product delivery.

Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust. The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential.

Inclusion is a Big Deal! To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world.

Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Our culture is unique and inspiring. We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn't stabilized. We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve.

Perks & Benefits at Priceline:

• Health & wellness coverage including medical, dental, vision, and mental health resources.
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days.
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location).
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts.
• Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits.
• Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits.
• A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together.

Specific benefits and programs vary by location. The salary range for this position is CAD 110,000 - 135,000.