Lead B2B SaaS marketing strategy remotely from Montreal or Toronto, combining demand generation with product marketing and pipeline growth.
This Head of Marketing role builds and scales marketing for a growing healthcare technology organization. You will own strategy while executing across brand positioning, content, digital marketing, and go-to-market initiatives. Collaboration spans Sales, Customer Success, Product, and executive leadership across Canada and the United States.
Key Responsibilities:
- Develop campaigns generating qualified enterprise and mid-market pipeline
- Own brand messaging, positioning, and go-to-market strategy
- Lead launches for technology, AI capabilities, and platform releases
- Partner with Sales on enablement, win rates, and account-based marketing
- Establish dashboards measuring conversion, pipeline contribution, and marketing ROI
Requirements:
- Experience leading B2B SaaS marketing in growth-stage organizations
- Experience across demand generation, product marketing, and digital marketing
- Strong writing and storytelling skills translating technology into customer value
- Hands-on CRM, automation, analytics, and AI-enabled marketing tools experience
- Collaborative leadership across Sales, Product, and Customer Success
Shape healthcare SaaS growth through demand generation, product marketing, pipeline strategy, and hands-on team leadership.
B2B SaaS Marketing Leader in Ottawa employer: PR Girl Manifesto
At Everforth Apex, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Global Marketing Campaigns Manager will benefit from a collaborative environment that encourages innovation and professional growth, with opportunities to lead impactful campaigns across diverse regions. Located in a vibrant city, our team enjoys competitive benefits, flexible work arrangements, and a commitment to employee development, making it a rewarding place to advance your career.
