Marketing Automation Architect in Mississauga

At PointClickCare, our mission is simple: to help providers deliver exceptional care. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long‑term and post‑acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives.

Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision‑making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact.

**Travel to Office expectations**

• For Remote Roles: If this role is remote, there will be in‑office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include onboarding, team events, semi‑annual and annual team meetings.
• For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include weekly/bi‑weekly/monthly events in the office with your specific team.

Position Summary: The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data‑driven customer engagement across the buyer lifecycle.

Key Responsibilities:

• Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
• Solution Design & Marketing Automation Delivery: Design and implement journey‑based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration; manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
• Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer‑facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

• Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
• Demonstrated success establishing platform governance, standards, and operational best practices.
• Experience leading cross‑functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification required or strongly preferred.
• Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

• Salesforce certification considered an asset.
• AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
• Hands‑on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
• Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

Salary: $159,000 - $177,000 a year. At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non‑overtime eligible.

PointClickCare Benefits & Perks:

• Benefits starting from Day 1!
• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.