Director, Insights & Measurement in Toronto

At Plus Company Media, we thrive at the crossroads of creativity, strategy, and innovation. As part of a global network of 26 agencies, we connect brilliant talent with iconic brands to craft media solutions that spark conversations and deliver results. Our collaborative energy fuels bold ideas, empowers growth, and ensures we stay ahead in an ever-evolving media landscape. Working with us means tapping into a vibrant ecosystem where your expertise shines brighter and your impact reaches further. Transparency matters to us.

For this role, you can expect a salary between $95,000-$120,000 annually, depending on experience. This is for a new vacancy.

As the Director, Insights & Measurement, you will be the primary analytical mind and strategic architect behind our advanced media attribution, experimentation, and business science methodologies. This role is designed for a heavyweight statistician and media measurement expert who thrives on solving the "what worked and why" for major brands. While you will collaborate closely with our dedicated internal Data Engineering and Infrastructure teams—who build and maintain our cloud pipelines—you will own the frameworks, model designs, and causal inference methodologies. You will act as a senior leader, serving as the crucial bridge who translates complex statistical outputs (like MMM, MTA, and lift studies) into high-level strategic narratives and multi-million-dollar budget optimization recommendations for modern CMOs and CFOs.

Location: Toronto

Core Focus: 70% Attribution Methodology & Experimental Design; 30% Client Consulting, Narrative Strategy & Team Mentorship.

Key Responsibilities:

• Advanced Attribution & Econometric Modeling
• Methodology Ownership: Lead the theoretical design, validation of custom Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), and customer Path-to-Conversion frameworks.
• Unified Measurement Strategy: Champion a "Unified Measurement" approach, combining macro-level MMM econometric trends with micro-level digital attribution signals to give clients a singular source of truth.
• Advanced Feature Engineering & Design: Determine the data requirements, adstock transformations, and saturation curve variables needed for accurate modelling, directing data engineers on how to prepare these schemas.
• Experimentation & Causal Inference
• Testing Frameworks: Architect randomized control trials (RCTs), matched-market tests, and geo-lift studies to establish true incrementality and validate marketing models.
• Model Calibration: Use test-and-learn results and lift studies to continuously calibrate and ground MMM/MTA models, stripping out correlation and proving true causal media ROI.
• Client Consulting & Strategic Storytelling
• Strategic Translation: Turn highly complex mathematical outputs, coefficient shifts, and statistical variances into clear, visual, and highly compelling business recommendations.
• Budget Optimization: Guide clients on optimal media mix scenarios, flighting strategies, and cross-channel budget reallocations based on model predictions.
• New Business & Growth: Serve as the measurement subject matter expert during high-profile agency pitches, articulating our advanced attribution capabilities to prospective client stakeholders.
• Team Mentorship: Direct and mentor a growing team of media analysts and marketing scientists, cultivating deep methodological expertise and client-ready presentation skills.

Qualifications & Requirements:

• 6+ years of professional experience in marketing science, econometrics, data science, or advanced media analytics.
• 3+ years of experience specifically focused on designing and running attribution models (MMM/MTA) and designing lift/incrementality experiments.
• Strongly Preferred: Direct experience working within a Media Agency, AdTech firm, or marketing consultancy.

What’s in it for you:

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients.
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions.
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays.
• Agency summer days (exact policy differs per campus and agency).
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport.
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices).
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!
• In-house learning & development sessions and annual career and growth conversations.
• Access to internal network of opportunities across all agencies.
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s).
• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.