At a Glance
- Tasks: Lead marketing strategies for dealerships, managing budgets and campaign execution.
- Company: Join the Walt Morris Auto Group, a leader in automotive marketing.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Other info: Exciting role with opportunities to collaborate and grow in the automotive industry.
- Why this job: Make a real impact on dealership success through innovative marketing strategies.
- Qualifications: 2-3 years in automotive marketing and strong communication skills.
The predicted salary is between 67500 - 82500 $ per year.
The Marketing Manager oversees marketing for the Walt Morris Auto Group to drive awareness, growth, and retention. You are not just coordinating campaigns; you own the process from beginning to end managing budgets and influence for our dealerships. This challenge is for you if you are ready to take on the full marketing strategy with a disciplined execution on planning, implementation, and performance management.
Responsibilities
- Strategic Partnership & Planning
- Serve as the trusted consultant for all marketing needs for your respective dealer partners.
- Host monthly marketing calls with General Managers to create plans that align with the dealership goals.
- Provide appropriate recommendations for marketing diversification mix alongside investment strategy.
- Budget Ownership & Performance Accountability
- Manage and track dealership advertising budgets, ensuring the marketing spend is consistent with approved plans and delivers the desired results.
- Deliver and oversee performance across campaigns and marketing channels, using data to optimize, adjust, and re-prioritize spend accordingly.
- Provide meaningful reporting to stakeholders to pivot accordingly as needed.
- Multi-Channel Marketing Execution
- Coordinate campaigns across: Digital advertising such as search, social, display, and video; Website initiatives and conversion optimization; Email and CRM-driven communications; In-store, on-lot, and local market activations; OEM required initiatives.
- Analyze results, identify trends, and proactively bring new ideas and improvements forward.
- Design and implement campaigns based off OEM programs, inventory priorities, and regional market conditions.
What We’re Looking For
- 2-3+ years' experience in automotive dealership marketing.
- Track record to manage multiple dealerships' marketing strategy.
- Strong communication and presentation skills.
- Full working knowledge of Microsoft Office.
- Post-secondary education in Marketing, Business, and/or Communications.
Marketing Manager in Winnipeg employer: Plaza Kia
Bramgate Volkswagen is an exceptional employer that fosters a supportive and collaborative work environment, making it an ideal place for individuals seeking meaningful part-time employment. With a strong focus on customer relations and efficient service, employees benefit from ongoing growth opportunities within a family-owned business that has been a staple in the Brampton community since 1967. Join our dedicated team and enjoy the unique advantage of working in a friendly atmosphere where your contributions are valued and recognized.
