Director, New Vehicle Sales & Client Experience in Winnipeg

We are seeking an extraordinary, high-energy Director, New Vehicle Sales & Client Experience to lead our luxury automotive sales for Maserati and Alfa Romeo. As the primary brand ambassador, you will be responsible for driving new vehicle sales, championing the heritage and passion of Italian performance engineering, and establishing a prestigious market presence for both brands. This is not just a traditional sales role—it is a brand-building position. You will actively network with high-net-worth individuals, local businesses, luxury lifestyle partners, and community influencers to build brand awareness, generate high-value leads, and convert prospects into loyal brand enthusiasts.

Key Responsibilities

• Credible with affluent clients, entrepreneurs and professionals.
• A natural host and relationship builder who is comfortable outside the dealership.
• Strong closer with dealership operating discipline and an understanding of gross profit.
• Excellent CRM habits and relentless follow-through.
• Polished communicator in person, by phone, text and personalized video.
• Comfortable creating community partnerships and hosting intimate events.
• Obsessed with product knowledge and able to sell Maserati and Alfa Romeo as distinct propositions.
• Offering private showroom appointments before/after normal hours when appropriate.
• Offering at home or office test drives for qualified prospects.
• At-home or office trade appraisal where practical.
• Providing remote personalized walk-arounds and virtual consultations.
• Providing at home or office delivery for selected clients.
• Delivering priority support for clients during service or ownership issues.
• Offering special-order configuration appointments that feel like private new-home design consultations.

Qualifications & Requirements

• Experience: Minimum 2+ years of successful automotive sales experience, preferably within the luxury automotive sector (experience with European/exotic brands preferred) or 3+ years of experience in the hospitality industry dealing with affluent clients, entrepreneurs and professionals.
• Networking Track Record: Proven ability to build business relationships, network in affluent circles, and drive business through community engagement.
• Brand Passion: A genuine enthusiasm for performance vehicles, automotive engineering, and luxury brand storytelling.
• Communication: Exceptional verbal, written, and interpersonal presentation skills. The ability to speak Italian is preferred but not required.
• Licensing: Valid driver’s license with a clean driving record and valid sales permit.

What We Offer

• Competitive Compensation: Uncapped commissions with a target annual earnings range of $100,000-$200,000+. Front-end gross profit commission percentage starting at 40% and scaling with volume.
• Benefits Package: Health, dental, vision and life benefits.
• Perks: Brand new Alfa Romeo company vehicle, ongoing training, employee discounts and future career growth within the Walt Morris Auto Group.

Location: 500-1717 Waverly Street

Job Type: Full-Time

Department: Sales

Reports To: General Sales Manager and General Manager