Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across paid and earned programs. This 12-month contract is hybrid in Toronto, with remote consideration. Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist to support Canadian launches. The work combines creator partnerships, campaign planning, content development, and performance analysis. You will collaborate with Social, PR/Comms, Local Campaign Managers, Global PlayStation teams, agencies, and creators. Key Responsibilities:
Own Canadian creator strategy across the launch calendar Lead paid partnerships from sourcing through reporting Develop creator briefs and creator-native storytelling Manage PlayStation creator and talent partnerships Report performance, sentiment, and actionable campaign learnings Requirements:
Bachelor’s degree or equivalent Five-plus years in influencer marketing, partnerships, or creator programs Experience managing paid partnerships end to end Fluency in gaming culture and creator ecosystems Familiarity with YouTube, TikTok, Twitch, Instagram, and Facebook Bring creator judgment, campaign management, and gaming expertise to grow PlayStation partnerships and community engagement across Canada.
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Influencer Marketing Strategist PlayStation Canada in Toronto employer: PlayStation
Haven Studios is an exceptional employer located in the vibrant city of Montreal, offering a unique opportunity for creative minds to thrive in a collaborative and flexible work environment. With a strong emphasis on kindness, adaptability, and fearless optimism, employees are encouraged to grow and innovate while contributing to exciting AAA titles under the PlayStation Studios umbrella. The studio not only fosters a culture of teamwork and support but also provides ample opportunities for professional development, making it an ideal place for those seeking meaningful and rewarding careers in game design.
