At a Glance
- Tasks: Drive adoption of our SaaS platform by understanding subcontractor needs and crafting compelling messaging.
- Company: Join PlanHub, a leading pre-construction SaaS platform transforming the construction industry.
- Benefits: Enjoy an open time-off policy, excellent benefits, and a supportive team culture.
- Other info: Be part of a fast-growing team recognized on Deloitte's Technology Fast 500 list.
- Why this job: Make an immediate impact in a dynamic environment and help shape the future of construction.
- Qualifications: 5+ years in product marketing with strong communication and collaboration skills.
The predicted salary is between 135000 - 165000 $ per year.
PlanHub is the leading pre-construction SaaS platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade.
We’re looking for a Senior Product Marketing Manager who is curious, collaborative, and passionate about driving adoption of SaaS products. This role will focus on PlanHub’s subcontractor audience—helping better understand their needs and translating those insights into effective go-to-market strategies and compelling messaging. You’ll partner closely with Product, Sales, and Marketing to shape how subcontractors experience PlanHub and contribute to the growth of our supplier-side offerings. The ideal candidate is a strong communicator, comfortable with ambiguity, and excited to get hands-on with research, campaign planning, and enablement.
What you'll do to make an impact:
- Research subcontractor behaviors, pain points, and motivations to inform product positioning and user experience.
- Craft clear, trade-specific messaging that highlights how PlanHub helps subcontractors find and win more work.
- Create focused collateral and training materials that equip sales and success teams to effectively support subcontractor needs.
- Plan and launch go-to-market strategies for subcontractor-facing features and improvements to drive awareness and adoption.
- Partner closely with Product to help shape the roadmap.
What will make you stand out:
- 5+ years of experience in product marketing, ideally in B2B SaaS or marketplaces.
- Strong understanding of user research, positioning, and GTM fundamentals.
- Experience collaborating cross-functionally with Product, Sales, and Design.
- A proactive mindset and comfort working in fast-paced, evolving environments.
- Familiarity with or interest in the construction or skilled trades space is a plus.
What's in it for you:
- The opportunity to join a dynamic team that landed on the Deloitte Technology Fast 500 list and Inc. 5000 in 2024.
- You can make an immediate impact as PlanHub moves to dominate the industry!
- An awesome culture where you will be empowered, make an impact, and learn a ton.
- Open time-off policy.
- An excellent benefit package, including medical, dental, vision and life insurance.
- RRSP with a company match.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Software Development
Senior Product Marketing Manager in Winnipeg employer: PlanHub
Join a leading SaaS company in Canada that prioritizes employee well-being and professional growth. With an open time-off policy and a comprehensive benefits package, we foster a collaborative work culture where your contributions directly impact subcontractor success. Embrace the opportunity to advance your career in a dynamic environment that values innovation and teamwork.
