About the Role
Our client, a dynamic online retailer, is seeking a skilled E-commerce SEO Specialist to drive organic growth and enhance search engine visibility for their website in Kimberley . This role involves developing and implementing comprehensive SEO strategies, including on-page optimization, technical SEO, link building, and content strategy, all aimed at improving search rankings and increasing qualified organic traffic. You will work closely with content creators, developers, and the marketing team to ensure SEO best practices are integrated across all digital initiatives. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and analytics tools. This is a hybrid position, offering a blend of remote work flexibility and collaborative time spent in our Kimberley office, ensuring effective teamwork and strategy alignment.
Key Responsibilities
- Develop and execute data-driven SEO strategies to improve organic search rankings and drive relevant traffic to the e-commerce website.
- Conduct comprehensive keyword research to identify opportunities and inform content creation and optimization.
- Perform on-page optimization, including meta tags, header tags, content optimization, and internal linking.
- Identify and address technical SEO issues, such as site speed, crawlability, indexability, and mobile-friendliness.
- Develop and implement a link-building strategy to acquire high-quality backlinks.
- Analyze website traffic, keyword performance, and SEO metrics using tools like Google Analytics and Google Search Console.
- Monitor search engine algorithm updates and industry trends, adapting strategies accordingly.
- Collaborate with content creators to ensure all content is SEO-optimized and aligned with target keywords.
- Work with development teams to implement technical SEO recommendations.
- Generate regular reports on SEO performance, providing insights and recommendations for improvement.
Requirements
- Proven experience (3+ years) as an SEO Specialist, with a strong focus on e-commerce SEO.
- Demonstrated success in improving organic search rankings and traffic for e-commerce websites.
- Expert knowledge of SEO best practices, including on-page, off-page, and technical SEO.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
- Strong understanding of keyword research methodologies and tools.
- Familiarity with HTML, CSS, and JavaScript is a plus, particularly in relation to technical SEO.
- Excellent analytical skills and ability to interpret complex data to drive actionable insights.
- Strong communication and collaboration skills.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
- Must be comfortable working in a hybrid capacity, with regular on-site presence required at our Kimberley office.
Benefits
- Competitive salary based on experience and qualifications.
- Hybrid work model offering a flexible work-life balance.
- Comprehensive health and wellness benefits.
- Opportunities for continuous learning and professional development in the SEO field.
- A supportive team environment in Kimberley .
- The chance to significantly impact the online visibility and success of an e-commerce brand.
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E-commerce SEO Specialist in Kimberley employer: Placements24
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