About the Role
Our client, a dynamic automotive aftermarket parts supplier, is looking for an experienced Product Marketing Manager to lead their market strategy from **Kimberley, Northern Cape**. This role is responsible for developing and executing comprehensive marketing plans for new and existing automotive product lines. You will drive product positioning, messaging, and go-to-market strategies to increase market share and brand awareness. This hybrid role allows for a strategic blend of on-site team collaboration and market analysis in **Kimberley**, with the flexibility of remote work for focused planning and content creation. This is an excellent opportunity to shape the commercial success of automotive products.
Key Responsibilities
- Develop and implement strategic marketing plans for automotive product portfolios, including market research, competitive analysis, and positioning.
- Create compelling product messaging, value propositions, and marketing collateral (brochures, presentations, web content).
- Manage product launch activities, coordinating with sales, engineering, and operations teams.
- Analyze market trends, customer needs, and sales data to identify new product opportunities and growth areas.
- Develop pricing strategies and promotional campaigns to drive sales and profitability.
- Manage relationships with key stakeholders, including distributors and industry partners.
- Track and report on marketing campaign performance and ROI.
- Provide training and support to the sales team on product features and benefits.
- Stay abreast of automotive industry developments and competitive landscape.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in product marketing, preferably within the automotive industry or aftermarket sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of marketing principles, including market research, segmentation, and positioning.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Experience with digital marketing channels and tools.
- Analytical skills to interpret market data and drive data-informed decisions.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Collaborative spirit, suitable for a hybrid work model in **Kimberley**.
Benefits
- Competitive annual salary of R .
- Hybrid work arrangement providing flexibility for **Kimberley**-based employees.
- Comprehensive health and retirement benefits.
- Opportunities for professional development and attendance at industry events.
- A dynamic role with significant impact on product success.
- Collaborative and supportive team environment.
- Generous paid time off and holiday schedule.
- Potential for performance-based bonuses.
#J-18808-Ljbffr
Automotive Product Marketing Manager in Kimberley employer: Placements24
Join a forward-thinking company that values innovation and offers a fully remote work environment, allowing you to thrive from anywhere in South Africa. With a highly competitive salary, significant bonus potential, and a generous budget for professional development, this role as Legal Counsel - Intellectual Property not only provides the opportunity to protect and manage a diverse IP portfolio but also fosters a culture of growth and collaboration. Embrace the chance to work on cutting-edge technology while shaping the future of the company's intellectual property.
