At a Glance
- Tasks: Lead strategic marketing initiatives and develop customer-focused messaging for innovative solutions.
- Company: Join a global leader in automation technology with a rich history and dynamic culture.
- Benefits: Attractive salary, employee benefits, and opportunities for professional growth.
- Other info: Recognized as one of Canada’s Best Workplaces, we value our people.
- Why this job: Make an impact in a fast-paced environment while shaping the future of technology.
- Qualifications: 5-8 years of B2B marketing experience, preferably in technical industries.
The predicted salary is between 82800 - 101200 $ per year.
ABOUT THE COMPANY
Phoenix Contact's roots are in Germany. Our headquarters are in Blomberg. Originally founded in Essen in 1923, we have grown over the years. With over 50 subsidiaries worldwide, we truly have global reach. Together with customers and partners, we design solutions for the future using trend-setting connection and automation technology. We face up to technological developments and the associated changes in society. With more than 100 years of experience in the field of machine building and automation, we are working on tomorrow's intelligent production today.
DESCRIPTION
The Strategic Segment & Customer Marketing Manager is a strategic, customer-focused marketing leader responsible for developing and executing market-driven growth strategies across Phoenix Contact's priority industries. This role serves as the voice of the customer and market within the organization, translating customer challenges, market opportunities, and industry trends into targeted marketing strategies, compelling narratives, and engagement programs that accelerate adoption of Phoenix Contact's solutions and systems.
Working closely with Sales, Product Management, Engineering, Technical Support, and Partner Ecosystem teams, you will develop customer-centric messaging, execute Account-Based Marketing (ABM) initiatives, identify strategic growth opportunities, and position Phoenix Contact as a trusted solutions partner across key industries. The ideal candidate combines strong commercial acumen, strategic thinking, market insight, and modern B2B marketing expertise with the ability to communicate complex technical solutions in a compelling and meaningful way.
POSITION RESPONSIBILITIES
- Strategic Market & Segment Development: Develop and execute strategic marketing plans aligned with corporate growth objectives and market priorities. Identify, assess, and prioritize market opportunities, niche applications, and emerging segments through research, customer insight, and industry intelligence. Monitor industry trends, customer needs, competitive activity, and market developments to identify growth opportunities and potential risks.
- Customer Messaging & Strategic Positioning: Own customer and segment messaging strategies for Phoenix Contact's solutions, systems, and technology platforms. Develop compelling value propositions and customer narratives that connect technical capabilities to measurable business outcomes.
- Solutions & Systems Platforming: Lead the transition from product-centric marketing to solutions- and platform-based marketing. Develop go-to-market strategies that demonstrate how Phoenix Contact technologies solve complex customer challenges.
- Account-Based Marketing & Strategic Engagement: Lead Account-Based Marketing (ABM) initiatives targeting high-value customers and strategic growth opportunities. Develop tailored engagement programs designed to increase awareness, consideration, and adoption within priority accounts and industries.
- Campaign Development & Demand Generation: Design and execute integrated marketing campaigns that drive awareness, engagement, and demand generation. Develop customer-centric marketing programs that align with commercial objectives and support pipeline growth.
- Industry & Ecosystem Development: Build relationships with distributors, solution partners, engineering firms, consultants, industry associations, and ecosystem stakeholders. Represent Phoenix Contact at industry events, conferences, customer forums, and thought leadership initiatives.
- Cross-Functional Collaboration: Collaborate closely with Sales, Product Management, Engineering, Technical Support, and Business Leadership teams. Ensure customer and market insights influence marketing priorities, solution positioning, and growth initiatives.
- Performance Measurement & Market Intelligence: Establish and track key performance indicators for market growth, engagement, campaign effectiveness, and solution adoption. Analyze customer feedback, market trends, and campaign performance to guide continuous improvement.
QUALIFICATION REQUIREMENTS
- Bachelor's Degree in Marketing; MBA considered an asset.
- 5 to 8 years of progressive B2B marketing experience in industrial automation, electrical, technology, infrastructure, energy, manufacturing, industrial process, or related technical industries.
- Proven success developing and executing segment marketing, customer marketing, solution marketing, or strategic growth initiatives.
We are offering an attractive remuneration package, employee benefits and the opportunity to contribute to a fast-paced growing company with dynamic leadership and a history of growth and profitability. Awarded one of Canada’s Best Workplaces, we recognize people as our most valuable resource. We are an equal opportunity employer.
Strategic Segment & Customer Marketing Manager in Milton employer: Phoenix Contact Ltd
Phoenix Contact is an exceptional employer located in Milton, ON, offering a dynamic work culture that prioritizes employee growth and innovation. With a commitment to recognizing people as their most valuable resource, the company provides attractive remuneration packages, comprehensive benefits, and opportunities for professional development within a fast-paced environment. As one of Canada’s Best Workplaces, Phoenix Contact fosters collaboration across teams, ensuring that employees can thrive while contributing to meaningful solutions in automation and technology.
