Programmatic Manager

The Senior Campaign Manager, Programmatic is a senior expert responsible for driving strategic excellence and flawless execution across a portfolio of accounts. This role serves as the primary point of escalation for complex campaign challenges, is responsible for mentoring and training junior team members, and proactively contributes to campaign strategy and client growth opportunities.

Key Responsibilities

• Oversee the end-to-end management of complex campaigns, ensuring strategies are implemented effectively to exceed client business objectives.
• Set and define campaign strategies, including advanced targeting, bidding models, platform selection, and data utilization to drive performance and innovation.
• Demonstrate expert knowledge in the strategic application and optimization of all deal types, including the Open Marketplace, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) deals.
• Ensure all campaigns adhere to best-in-class brand safety and suitability practices, implementing proactive measures to protect client investment.
• Conduct recurring audits of campaigns and accounts to ensure they meet and exceed internal and industry best-in-class standards for setup, strategy, and performance.
• Act as the first point of escalation for all campaign-related issues, including performance, pacing, and complex technical challenges, providing expert-level troubleshooting.
• Proactively present strategic recommendations and campaign solutions to internal agency teams and, when required, directly to clients.

Advanced Analysis & Data Strategy

• Lead the analysis of complex campaign performance, delivering deep, actionable insights and making compelling arguments for strategic shifts based on data.
• Support the utilization of advanced data platforms, including Data Management Platforms (DMPs) and Customer Data Platforms (CDPs), for sophisticated audience segmentation and activation.
• Leverage the Omni marketing intelligence platform and identity data to develop advanced testing frameworks and strategic recommendations that drive campaign innovation and performance gains.
• Develop and lead the implementation of testing frameworks (e.g., A/B testing, lift studies) to foster a culture of continuous learning and improvement.

Team & Partner Collaboration

• Formally train and mentor Campaign Managers and Coordinators on advanced programmatic strategies, platforms, and operational processes.
• Serve as the go-to technical and strategic expert for the junior members of the activation team, guiding their day-to-day work and fostering their professional development.
• Proactively own professional development by consistently completing DSP certifications and advanced trainings to maintain expert-level knowledge and identify new opportunities for campaign innovation.
• Actively manage relationships with key media and technology partners to stay ahead of new opportunities, platform updates, and industry trends, bringing relevant innovations to their clients.
• Work with internal teams to develop and document best practices that lead to incremental performance gains and operational efficiency.

Qualifications

• 3-5 years of deep, hands-on programmatic experience with an expert-level understanding of major DSPs, DMPs, and the broader ad-tech landscape.
• Proven track record of managing complex, large-scale campaigns and delivering against client business objectives.
• Demonstrated experience in setting campaign strategy and using data to drive performance.
• Experience training or mentoring junior team members.
• Excellent client-facing communication and presentation skills are a strong asset.
• Deep understanding of data strategy, audience segmentation, and advanced measurement frameworks.

Career Path

A senior campaign manager who excels in strategic oversight demonstrates strong leadership in mentoring their team and begins to master client and partner relationship management is on a direct path to becoming an account manager.

Expected Salary

$55,000 - $65,000

Skills

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.