Lead CRM and lifecycle marketing for Pet Valu in Markham, Ontario, using customer data, personalization, and owned channels in a hybrid setting. As Senior Manager, CRM & Lifecycle Marketing, you will develop customer engagement strategy across email, SMS, push notifications, and in-app messaging. You will own lifecycle frameworks, customer journeys, contact strategy, and channel orchestration. The role partners with Loyalty, Analytics, Digital, Merchandising, Technology, and external vendors to create connected experiences. Key Responsibilities:
Develop Pet Valu’s CRM and lifecycle marketing strategy Design automated journeys using behavioral triggers and customer data Execute personalized communications across lifecycle stages Lead A/B testing and performance optimization initiatives Build and lead the CRM and lifecycle marketing function Requirements:
Eight-plus years in CRM, lifecycle, loyalty, or retention marketing Three-plus years leading, coaching, and developing people Experience managing automated journeys across digital channels Enterprise platform experience, including Bloomreach or similar solutions Bachelor’s degree in marketing, business, analytics, communications, commerce, or related discipline Bring lifecycle strategy, personalization, platform expertise, and customer engagement leadership to Pet Valu’s Markham team.
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Senior CRM Lifecycle Marketing Manager in Markham employer: Pet Valu
At Pet Valu, we pride ourselves on being an exceptional employer that fosters a collaborative and supportive work culture. As a District Manager in the Prairies, you will have access to comprehensive training programs and growth opportunities that empower you to lead effectively while making a meaningful impact in the community. Our commitment to employee well-being, coupled with a hybrid work model, ensures a balanced lifestyle as you drive success across our stores.
