At a Glance
- Tasks: Lead customer growth strategies using CRM and lifecycle marketing for iconic Canadian brands.
- Company: Join RCL, a leader in fashion with a focus on customer engagement.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams to shape the future of customer engagement.
- Why this job: Make a real impact on customer journeys and brand success in a dynamic team.
- Qualifications: 8+ years in CRM, Ecommerce, or Digital Marketing with strong analytical skills.
The predicted salary is between 90000 - 110000 $ per year.
Customer growth strategy leads the way at RCL, using CRM and lifecycle marketing to build smarter journeys in a hybrid environment. As a Customer Engagement Strategy Manager, you will own a brand’s customer growth playbook across acquisition, engagement, retention, and win-back. You will translate customer insights, brand priorities, and commercial goals into strategies for traffic, conversion, and revenue. The work spans segmentation, personalization, automation, analytics, and experimentation across Reitmans, RW&CO., and PENN. Penningtons.
You will partner with CRM Operations and influence Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics, and Digital teams.
Key Responsibilities:
- Own customer growth across acquisition, engagement, retention, and win-back
- Build lifecycle strategies across Email, SMS, loyalty, and emerging channels
- Drive segmentation, targeting, and personalization at scale
- Turn analytics and experimentation into commercial actions
- Connect cross-functional teams around the customer
Requirements:
- Eight-plus years across CRM, Lifecycle, Growth, Ecommerce, or Digital Marketing
- Experience delivering measurable revenue, conversion, and retention growth
- Expertise in segmentation, personalization, lifecycle marketing, and automation platforms
- Strong commercial and analytical understanding of customer behaviour and ecommerce KPIs
- Bilingual French and English cross-functional influencing ability
Shape customer growth through CRM, personalization, analytics, and lifecycle strategy across RCL’s iconic Canadian fashion brands.
Customer Growth Strategy Manager in Montréal employer: Penningtons Inc
Reitmans (Canada) Limited is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to voice their ideas and drive meaningful change. With a commitment to employee well-being, the company offers flexible work arrangements, comprehensive benefits, and ample growth opportunities, including career advancement and tuition reimbursement. Located in the heart of Canada's retail fashion landscape, RCL provides a unique chance to shape the future of customer engagement while enjoying exclusive discounts and a supportive team environment.
