Turn technical product details into compelling B2B messaging as a Marketing Specialist (Product) with Payworks. Hybrid or office work options are available.
Reporting to the Senior Manager, Go-to-Market & Enablement, you will communicate workforce management solutions to Canadian markets. This writing-first role requires product marketing, editing, and strategic communication skills. You will adapt messaging for buyers, clients, sales teams, and multiple channels.
Key Responsibilities:
- Translate product specifications and updates into buyer-centric messaging
- Draft launches, feature announcements, narratives, and release notes
- Create articles, guides, education content, and webinar copy
- Maintain positioning, personas, value propositions, and messaging frameworks
- Support webinars, sales collateral, and current product positioning
Requirements:
- Marketing, Communications, or related post-secondary education
- Two to four years of relevant marketing communications experience
- Excellent writing and editing skills for technical product information
- Ability to adapt messaging across audiences, formats, and channels
- Comfort using AI tools such as Claude
Apply product marketing, strategic communication, and writing expertise to help Payworks explain workforce management solutions clearly.
B2B Product Marketing Specialist in Winnipeg employer: Payworks-Inc.
At Payworks Inc., we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Team Lead in Winnipeg, you'll benefit from a hybrid work model that promotes work-life balance, alongside opportunities for professional growth through mentorship and hands-on leadership in AI-driven product development. Join us to be part of a forward-thinking team that values innovation and collaboration, making meaningful contributions to the B2B SaaS landscape.
