At a Glance
- Tasks: Create and edit engaging content for social media, marketing campaigns, and property showcases.
- Company: Join a dynamic team at Paul & Christian Associates, a leader in luxury real estate marketing.
- Benefits: Flexible work environment, creative freedom, and opportunities for professional growth.
- Other info: Exciting projects, collaborative culture, and a chance to make a real impact.
- Why this job: Be part of a creative team that values innovation and storytelling in luxury real estate.
- Qualifications: 3+ years in marketing or digital content creation; strong visual and storytelling skills.
The predicted salary is between 62100 - 75900 $ per year.
Paul & Christian Associates is looking for a highly creative, proactive and digitally savvy Marketing & Content Specialist to join our team. This is not simply a role for someone who can execute a marketing checklist. We are looking for someone who sees opportunities, brings ideas to the table and takes ownership to make things happen. The right person will have a strong creative eye and an instinct for compelling content. You should be equally comfortable behind a camera, editing a Reel, brainstorming a campaign, analyzing social media performance, preparing a newsletter or sitting down with an agent to explain what the numbers are telling us.
Above all, we want someone curious, resourceful and excited about finding new and better ways to tell our story, showcase our listings and strengthen the Paul & Christian Associates brand.
Who You Are:
- You are proactive by nature. You don't wait to be told what needs to be done. You identify opportunities, anticipate needs and come forward with ideas and solutions.
- You are outgoing and confident. You enjoy working with people and can comfortably direct agents during a video shoot, ask the right questions to draw out good content and communicate your ideas clearly.
- You are creative with a strong visual point of view. You understand that luxury real estate marketing requires more than attractive graphics. You have an eye for composition, storytelling, design, pacing and the small details that make content feel elevated rather than generic.
- You are social-media fluent. You understand how content needs to be conceived, filmed and edited differently for Instagram, TikTok, YouTube, Facebook and LinkedIn. You keep up with changing formats and trends without chasing every trend simply because it is popular.
- You can organize competing demands, communicate clearly and maintain a high standard of work.
- You are also adaptable and emotionally intelligent. You can build strong working relationships, understand what each person needs and know when to lead, collaborate, listen or push an idea forward.
Job Responsibilities:
- You will help conceptualize, film and edit original content featuring our properties, neighbourhoods, agents, clients, market insights and the broader Toronto lifestyle.
- You should understand:
- Short-form video and social-first storytelling
- Filming for Instagram Reels, TikTok, YouTube and other digital platforms
- Video editing, pacing, music, captions, hooks and transitions
- Photography and visual composition
- How to make agents feel natural and comfortable on camera
- How to translate an idea into engaging visual content
- How to maintain a sophisticated, consistent brand aesthetic
- Knowledge of Squarespace for ongoing website management, including updating property and team content, creating and editing pages, maintaining imagery and copy
- Understand the difference between content that looks good and content that generates meaningful engagement from the audience.
- Branding, Digital Marketing & Analytics Responsibilities will include supporting:
- Property marketing and listing launches
- Agent marketing initiatives
- Website content
- Digital and print collateral
- Community and client events
- Neighbourhood and lifestyle content
- Photography and video shoots
- Educational content around real estate, neighbourhoods, new city developments, important information related to the housing market etc.
- Newsletter / email marketing via Mailchimp, and create reports (open rates, click rates)
Prerequisites:
- Ideally, you have 3+ years of marketing, digital content or social media experience and can demonstrate work you are proud of.
- Experience in real estate or luxury marketing is an asset. Still, we are equally interested in someone coming from hospitality, fashion, design, media, lifestyle or another highly visual consumer brand if you understand sophisticated brand storytelling.
- You should have demonstrated experience with social media content creation and video editing, Meta Business Suite and social analytics, Google Analytics, and Mailchimp.
- Most importantly, you bring initiative, creativity, curiosity, confidence and good judgment. We can teach someone aspects of our business. What is much harder to teach is taste, instinct, resourcefulness and the desire to take ownership.
Marketing & Content Specialist in Toronto employer: Paul and Christian Associates | Sotheby's International Realty Canada
At Paul & Christian Associates, we pride ourselves on fostering a dynamic and innovative work environment where creativity thrives. As a Marketing & Content Specialist in the vibrant city of Toronto, you'll have the opportunity to collaborate with passionate professionals, engage in meaningful projects, and contribute to luxury real estate marketing that stands out. We offer a supportive culture that encourages personal growth, continuous learning, and the freedom to explore new ideas, making it an ideal place for those looking to make a significant impact in their careers.
Contact Details:
Paul and Christian Associates | Sotheby's International Realty Canada Recruitment Team
