At a Glance
- Tasks: Drive go-to-market strategies and create impactful training materials for partners.
- Company: Join Baselane, a leading fintech company in Toronto with a dynamic team.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with opportunities to shape Baselane's customer journey.
- Why this job: Make a real impact in the fintech space while collaborating with diverse teams.
- Qualifications: 2-4 years of product marketing experience, especially in fintech.
The predicted salary is between 94500 - 115500 $ per year.
Baselane seeks a Senior Product Marketing Specialist in Toronto with fintech experience and ownership of go-to-market enablement efforts. This hybrid role requires office attendance twice weekly. Working with the Senior Product Marketing Manager, you will help bring Baselane’s positioning to life across the customer journey. You will research customers, support partner channels, and collaborate with Product, Brand, Sales, and Partnerships. The role requires managing multiple deliverables, prioritizing complex projects, and communicating clearly across teams.
Key Responsibilities:
- Support partner onboarding and go-to-market strategy
- Create training and collateral for partners and internal teams
- Conduct market and customer interviews and surveys
- Develop launch strategies with the Product team
- Oversee internal and external enablement materials
Requirements:
- Two to four years of product marketing experience
- Fintech product marketing experience
- Experience collaborating with external partners
- Experience creating pitch decks and one-pagers
- Comfort using Asana and Notion
Apply product marketing, customer research, and enablement expertise to support Baselane’s growth from Toronto.
Senior Fintech Product Marketing Specialist in Toronto employer: Parameter Ventures
Baselane is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation thrives and every team member's contributions are valued. Located in downtown Toronto, employees enjoy a hybrid work model, competitive compensation, equity ownership, and generous benefits, all while being part of a mission-driven team dedicated to empowering landlords and real estate investors. With ample opportunities for professional growth and a commitment to using cutting-edge technology, Baselane is the ideal place for those looking to make a meaningful impact in the fintech space.
