Shape how Paddle appears in organic search and AI-generated answers while working remotely, from a hub, or through both models. Turn discovery insights into content direction. As Paddle’s Organic and AI Search Manager, you will connect organic strategy, AI discoverability, and content. Reporting to the Head of Web, you will partner with Brand, product marketing, and Growth. Your work will help Paddle become easier to find, trust, and surface in changing search journeys. Key Responsibilities:
Own organic and AI discoverability strategy across audience decision stages Audit search, AI responses, and large language model citations Build prioritized roadmaps from discoverability gaps Turn visibility data into content decisions for stakeholders Steer updates, refreshes, and AI-assisted first drafts Requirements:
Strong technical, on-page, and off-page search engine optimisation foundation Building expertise in AI, large language model, AEO, or GEO discoverability Cross-functional experience with content, Brand, or product marketing Ability to explain complex organic data clearly Ability to connect organic performance with pipeline Bring organic strategy, AI discoverability, content judgment, and commercial thinking to Paddle’s evolving search landscape.
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Organic and AI Search Manager in Toronto employer: Paddle group
At Paddle, we pride ourselves on fostering a transparent and collaborative work culture that values diversity and inclusion. As a Senior Content Writer, you'll enjoy a wealth of benefits including unlimited holidays, stock options, and a commitment to your personal development through continuous learning opportunities. Our digital-first approach allows you the flexibility to work from our vibrant hubs in Toronto or Austin, ensuring you can thrive in an environment that suits your unique style while contributing to meaningful projects that shape the future of payment infrastructure.
