Lead integrated campaigns and activations at the Ontario Cannabis Store in Toronto, using strategic planning and social media expertise across channels. Reporting to the Manager, Corporate Communications, this permanent, full-time Lead role advances corporate brand and Social Responsibility priorities. You will translate objectives into insight-driven campaigns spanning paid advertising, social, and experiential channels. Strategic oversight ensures aligned messaging, effective execution, regulatory compliance, and measurable impact. The role also manages social media strategy and performance. Key Responsibilities:
Plan and execute integrated paid, social, and experiential campaigns Define objectives, audiences, channel mix, and messaging frameworks Lead social media strategies, calendars, content, and community responses Coordinate internal teams, agencies, vendors, timelines, and workflows Track performance, prepare reports, and recommend improvements Requirements:
Post-secondary education or equivalent education and experience combination Five years’ brand management, communications, or related experience Public sector and external agency experience Strong communication, analytical, strategic, and interpersonal skills Accuracy, flexibility, diplomacy, and ability to manage competing priorities Bring integrated campaign leadership, social media strategy, and performance analysis to the Ontario Cannabis Store in Toronto.
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Integrated Campaigns and Activation Lead in Toronto employer: OSTTRA Group
The Ontario Cannabis Store is an exceptional employer that fosters a dynamic and inclusive work culture, prioritizing employee growth and development. With a focus on innovation in the rapidly evolving cannabis industry, employees benefit from competitive compensation, comprehensive benefits, and opportunities to lead impactful projects in a compliant environment. Join us in shaping the future of eCommerce while enjoying the unique advantages of working in Ontario's vibrant market.
