At a Glance
- Tasks: Lead the marketing strategy for a fashion product, driving community growth and conversions.
- Company: Dynamic fashion-tech startup with a culture of curiosity and innovation.
- Benefits: Flexible remote work options, competitive salary, and opportunities for professional growth.
- Other info: Join a creative team and make a real impact in the fashion industry.
- Why this job: Shape the future of fashion marketing while working with cutting-edge AI technology.
- Qualifications: 5+ years in B2B marketing, especially with SaaS products and strong analytical skills.
The predicted salary is between 110250 - 134750 $ per year.
Based in Toronto (or remote anywhere in Canada), you'll own our fashion product's go-to-market: from positioning and pipeline to community growth and paid conversion. This is a hands-on senior role. You'll build the marketing engine, run it, and report directly to the founder.
What you'll do:
- Build and run the full-funnel marketing plan for our fashion product, covering independent designers, e-commerce brands, fashion houses, and agencies.
- Run inbound: SEO, content, email nurture, webinars, and lead magnets that fill the pipeline.
- Run outbound: targeted outreach, LinkedIn and email sequences, and partnerships with fashion schools, councils, and creators.
- Set up and manage HubSpot (or equivalent): CRM, lead scoring, workflows, and reporting.
- Own positioning, messaging, and launch plans for new product tiers and AI features.
- Work with the content writer to turn editorial output into demand.
- Track CAC, conversion, and funnel metrics, and report on what's working.
What we're looking for:
- 5+ years in B2B marketing, with 2+ years marketing a SaaS product.
- Proven experience in both inbound and outbound marketing.
- Hands-on with HubSpot (or Salesforce, Apollo, Lemlist, or similar) and analytics tools like GA4.
- Track record of owning pipeline or sign-up targets, and showing the numbers.
- Strong written communication and comfort making decisions without a big team behind you.
- Ability to explain AI-powered products clearly to non-technical buyers.
Nice to have:
- Experience in the fashion, apparel, or creative industry, or at a fashion-tech startup.
- Early-stage or 0-to-1 go-to-market experience.
- Community-led growth or creator marketing experience.
- Paid acquisition (LinkedIn, Meta, Google) experience.
- Own marketing for a new product in a market with no clear leader.
- Work at the intersection of fashion and frontier AI.
Hybrid in Toronto, or fully remote anywhere in Canada or the US, in a culture built on curiosity and learning.
Senior Marketing Manager in Toronto employer: OphoTech
Join a dynamic team that thrives on curiosity and innovation, where as a Senior Marketing Manager, you'll have the opportunity to shape the marketing strategy for our fashion product from the ground up. With a flexible hybrid work model based in Toronto or fully remote across Canada, we foster a collaborative culture that prioritizes employee growth and creativity, offering unique advantages such as direct mentorship from the founder and the chance to work at the intersection of fashion and cutting-edge AI technology.
