Field Marketing Manager in Richmond Hill

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with highly regarded companies, tackle complex issues, and contribute to projects that shape the future of digital transformation.

Your Impact

• This is a 12-month term position.
• We are seeking a highly motivated, strategic, and results-driven Field Marketing Manager to lead regional marketing initiatives across Canada.
• Based in Greater Toronto Area or Waterloo, Ontario, this role partners closely with Canadian sales leadership, account teams, industry marketing, product marketing, partner marketing, and client advocacy teams to develop and execute integrated strategies that create pipeline, accelerate opportunities, expand client relationships, and increase market presence.
• A central priority will be leading and activating the Canada Proud, Globally Trusted field marketing campaign.

The ideal candidate combines strong field marketing expertise with experience in account-based marketing (ABM), industry-focused campaigns, executive engagement, partner programs, and pipeline generation.

What The Role Offers

• Develop and execute a comprehensive Canada field marketing plan aligned to sales and marketing priorities, growth objectives, and target-account strategies.
• Own and activate the Canada Proud, Globally Trusted field marketing executive engagement campaign across priority audiences, accounts, industries, and markets.
• Partner with sales to develop and execute account-based marketing programs for strategic Canadian accounts.
• Collaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority Canadian verticals.
• Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities across Canada.
• Develop high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.
• Plan and execute virtual, hybrid, and in-person programs, including industry conferences, regional events, webinars, client events, partner programs, and tradeshows.
• Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance.

What You Bring

• 5+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization.
• Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.
• Knowledge of the Canadian business environment and experience supporting enterprise sales organizations in Canada preferred.
• Strong project management, communication, and stakeholder management skills, with the ability to influence senior leaders.
• Analytical mindset with experience measuring marketing performance and ROI.
• English fluency required; French-language capability is an asset.
• Ability to travel throughout Canada and North America as needed.

What Do You Need To Succeed

• You think like a business leader and act like an owner.
• You are client-obsessed and passionate about creating meaningful, locally relevant experiences.
• You excel at building trusted relationships with sales leaders, executives, partners, and key stakeholders.
• You thrive in a fast-paced environment and balance strategy with hands-on execution.
• You use data and insights to make decisions, optimize investments, and improve results.

WHY JOIN OPENTEXT?

• Join a Canadian-headquartered global leader in Information Management, AI, Cybersecurity, and Enterprise Software.
• Lead a differentiated Canada Proud, Globally Trusted campaign with strong visibility and business impact.
• Access ongoing career development and growth opportunities.
• Work from Richmond Hill or Waterloo, Ontario, with flexibility aligned to the role and business needs.

If you are passionate about strategic field marketing, Canadian market engagement, account-based marketing, and driving measurable business impact, we'd love to hear from you.