Manager of Marketing Analytics in Toronto

As a Manager of Marketing Analytics at OpenTable, you will play a key role in defining marketing strategies and driving growth across North American markets. Reporting to the Senior Manager of Marketing Analytics, you will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights directly to cross-functional leadership. This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign optimization, and cross-departmental collaboration.

We are seeking an analytical, proactive leader who thrives in dynamic environments and excels at translating complex data into actionable recommendations. Responsibilities include:

• Partner cross-functionally with executive, marketing, engineering, and finance leaders to deliver insights that directly shape marketing strategies and business growth.
• Architect, optimize, and maintain robust marketing data flows, ETL processes, and reporting pipelines to ensure data accuracy and efficiency.
• Evaluate marketing campaigns and new strategic initiatives through advanced analytics and experimental frameworks, such as A/B testing.
• Design and build intuitive, self-serve dashboards and visualizations to empower business stakeholders across the organization.
• Establish, refine, and standardize core marketing metrics to ensure consistent measurement and alignment across teams.
• Manage and prioritize inbound analytics requests while translating business requirements into clear technical specifications and use cases.

Benefits include:

• Generous parental leave.
• Generous paid vacation + time off for your birthday.
• Paid volunteer time.
• Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings.
• Work from (almost) anywhere - wherever you do your best work.
• Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge.

Qualifications:

• Advanced spreadsheet proficiency (including pivot tables, data modeling, and complex lookup formulas) using Excel or Google Sheets.
• Proven experience creating self-serve dashboards using business intelligence and visualization tools (e.g., Tableau, Superset, Power BI).
• Demonstrated expertise in relational databases (such as Snowflake) and advanced SQL design and ETL development skills.
• Strong project management, communication, and problem-solving skills with a track record of driving operational efficiency in fast-paced environments.
• 5+ years of experience in analytics or marketing analytics.
• Proven success in optimizing and streamlining B2B acquisition channels.
• Experience designing, executing, and evaluating marketing experiments and A/B tests.
• Hands-on experience with statistical programming languages such as Python or R.
• At least 2 years of experience leading analytics initiatives within an organization.