Join Open Farm as the Director of CRM & Lifecycle Marketing, focusing on customer loyalty through innovative marketing strategies. Drive retention and engagement across multiple platforms.
In this pivotal role, you will oversee the full lifecycle marketing strategy, focusing on enhancing customer relationships and maximizing lifetime value. Open Farm values your 4 to 6 years of experience in CRM and lifecycle marketing, specifically within ecommerce, offering you the chance to influence growth in a dynamic environment.
Key Responsibilities:
- Lead comprehensive lifecycle marketing initiatives
- Optimize retention strategies for increased LTV
- Enhance subscription management and performance metrics
- Craft personalized messaging across channels
- Collaborate with various teams on customer journey improvements
Requirements:
- 4-6 years in CRM or lifecycle marketing
- Expertise in Klaviyo and subscription tools
- Proven ability in scaling retention initiatives
- Strong analytical skills for data-driven decisions
- Leadership experience in a cross-functional setting
Transform pet care marketing with your expertise in CRM strategies at Open Farm.
Director of CRM & Lifecycle Marketing in Toronto employer: Open Farm
Open Farm is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are encouraged to grow and thrive in a mission-driven environment. Located in Toronto, the company offers competitive compensation, comprehensive benefits, and unique perks like a monthly pet feeding program, ensuring that both employees and their furry friends feel valued. With a strong emphasis on collaboration and community involvement, Open Farm provides meaningful opportunities for professional development while maintaining a fun and engaging workplace atmosphere.
