At a Glance
- Tasks: Lead brand strategy and manage category growth for a premium pet food brand.
- Company: Join Open Farm, a fast-growing CPG company focused on ethical pet food.
- Benefits: Enjoy competitive salary, healthcare, wellness days, and a pet-friendly office culture.
- Other info: Hybrid work model with a focus on team connection and community involvement.
- Why this job: Make a real impact in a mission-driven company that values innovation and collaboration.
- Qualifications: 10+ years in brand management with strong P&L experience; pet industry preferred.
The predicted salary is between 130000 - 160000 $ per year.
At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.
The Director of Brand Management is a commercial business owner and the vertical lead for the Brand Management function. You own category management end to end: you set the category strategy, manage the P&L, shape the portfolio, and lead the go-to-market plans for tentpoles and innovation, working across distribution channels, Creative, Retail Marketing, Brand Marketing, Social, Creators and PR. You are an OMNI leader. You set category direction and economics based on channel input, then work cross-functionally to brief and align every channel. This is a builder and execution role: we need someone who creates frameworks from a blank page, not someone who adapts an existing playbook, and who can go deep into the weeds to make sure we execute with excellence.
What You’ll Own
- Category management and insights
- P&L and commercial ownership
- Portfolio strategy, Price Pack Architecture and SKU optimization
- Integrated GTM / 360 for tentpoles and innovation
- OMNI channel leadership
- Leadership
What Success Looks Like
- Delivers against revenue and margin goals, and can clearly explain the drivers.
- Builds frameworks and guardrails that teams use to make faster decisions.
- Launches land on time and deliver on their business cases.
- Cross-functional partners feel aligned, briefed and supported.
- Understands the brand foundation and all the marketing levers we can pull, to create GTM plans and execution that exceed expectations.
What We're Looking For
- 10+ years in CPG brand management, category management or general management, with at least 3 years leading people.
- Proven management of a P&L (brand, category or business unit) with direct accountability for revenue and margin.
- A track record of building category strategies, PPA, portfolio strategies and SKU optimization from scratch.
- Led GTM for multiple launches and tentpoles, across retail and DTC/e-commerce channels.
- Strong marketing fundamentals across all 4Ps.
Capabilities
- Highly analytical and curious.
- Able to build commercial models.
- Strong influence without authority.
- Strong collaborator, with the ability to persuade and influence.
- Clear communicator who can present to executives and simplify complexity.
- Strong AI capabilities.
Who Thrives Here
- Is commercially driven and thinks like an owner of the business, not only the brand.
- Builds from a blank page and creates frameworks others adopt.
- Is an OMNI leader who naturally connects dots across channels and functions.
- Is curious about the consumer, the shopper, the numbers and the competition.
- Someone who can roll up the sleeves to get things done, and who sees opportunities in every situation.
Why You'll Love It Here
You will have real ownership, a seat at the table, and the chance to design the commercial engine of a premium, mission-driven brand with a team that moves quickly and cares deeply.
What We Offer You - it's The Perfect Package:
- An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company.
- Comprehensive healthcare coverage and RRSP plans with company match.
- Great office culture where your pet interrupting video calls or in-person meetings is the norm.
- Discounted food, apparel and insurance for your furry family members.
- In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing.
- Volunteer days to give back to our community.
Compensation:
The hiring range for this role is $130,000–$160,000 CAD annually, with final compensation thoughtfully aligned to your experience, skills, and the value you bring.
Hybrid Work
At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships.
Our Values
- We Raise the Bar
- We Open the Barn Doors
- We Graze Lightly
- We Are Customer Obsessed
- We Are One Team
- Win-Win Partnerships
Open Farm values diversity in its workforce and encourages applications from all qualified individuals.
Director, Brand Management in Toronto employer: Open Farm
Open Farm is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are encouraged to grow and thrive in a mission-driven environment. Located in Toronto, the company offers competitive compensation, comprehensive benefits, and unique perks like a monthly pet feeding program, ensuring that both employees and their furry friends feel valued. With a strong emphasis on collaboration and community involvement, Open Farm provides meaningful opportunities for professional development while maintaining a fun and engaging workplace atmosphere.
