At a Glance
- Tasks: Lead premium pet food growth through strategy, P&L ownership, and market execution.
- Company: Join Open Farm, a leader in sustainable pet food innovation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and consumer insights.
- Why this job: Make a real impact on the pet food industry while working with passionate teams.
- Qualifications: 5+ years in CPG or category management with strong analytical skills.
The predicted salary is between 90000 - 110000 $ per year.
Lead premium pet food growth at Open Farm through category strategy, P&L ownership, and integrated go-to-market execution in a structured hybrid environment. As Senior Brand Manager, you will own a category end to end, including portfolio direction, commercial economics, and channel plans. You will build frameworks, translate consumer insights into briefs, and align Sales, Creative, Retail Marketing, Social, Creators, and PR. The role partners closely with the Director of Brand Management on tentpoles and innovation.
Key Responsibilities:
- Monitor category growth, competition, channel opportunities, and share development
- Own pet-parent and shopper insights for an assigned category
- Manage revenue, margin, ROI, forecasts, and marketing investment
- Build portfolio strategy, price ladders, pack roles, and assortments
- Lead launches, post-launch learning, and cross-functional go-to-market plans
Requirements:
- Five-plus years in CPG or category management
- Hands-on P&L, budget, and forecast ownership experience
- Experience building category plans, PPA, or SKU analyses
- Primary role in at least two launches or tentpoles
- Fluency in syndicated data, Excel, commercial models, and AI capabilities
- Bring commercial ownership, consumer curiosity, and cross-functional influence to Open Farm’s premium pet food category.
Senior Brand Manager Pet Food in Toronto employer: Open Farm Pet
Open Farm is an exceptional employer located in the vibrant city of Toronto, offering a dynamic work culture that prioritizes innovation and sustainability in the pet food industry. As a Packaging Procurement Manager, you will benefit from a collaborative environment that fosters professional growth and development, while also enjoying competitive compensation and a commitment to work-life balance. Join us to make a meaningful impact in a mission-driven company dedicated to providing premium products for pets and their owners.
