Marketing Consulting Lead in Vancouver

You will not be inheriting a brand book and a content calendar. You are deciding what this brand is. The assets available are genuinely unusual. Onni owns penthouses, hotels, restaurants, a boat, a jet, and buildings across six North American cities. Those are marketing currency for events, influencer partnerships, and content that competitors simply cannot produce. The plan already includes an Onni Capital conference in Vancouver, founder dinners, industry mixers, a podcast hosted by the executives, and flagship video series shot on location. Marketing here has a direct commercial purpose. Brand drives deal flow. Deal flow drives the business. You will be able to trace what you build to actual transactions rather than to impressions. And there is a business inside the function. The marketing services line has revenue targets and portfolio company clients, which means you are running a practice rather than a cost centre.

Onni Capital is being designed as a high ownership, low bureaucracy team. We work in small project groups, test ideas quickly, put early products in front of users, and make decisions based on evidence rather than hierarchy. Team members are expected to:

• Challenge assumptions and communicate directly;
• Take responsibility for outcomes, not simply produce recommendations;
• Use modern AI tools to work faster and produce better results;
• Share unfinished work early and improve it through feedback;
• Move comfortably between strategic analysis and hands-on execution;
• Know when to continue investing in an idea and when to stop;
• Operate effectively without a detailed playbook.

This is not a role for someone who wants months of consensus building, a rigid job description, or a narrowly defined set of responsibilities. It is for someone who learns quickly, takes initiative, enjoys solving ambiguous problems, and wants to help build something from the ground up.

What You Will Do

• Own the Onni Capital brand, including brand identity, positioning, messaging, and visual standards across every channel.
• Run the Onni Capital brand launch as a defined project, coordinating the website, social handles, press, fund announcement, internal stakeholders, dependencies, deadlines, and launch readiness.
• Own the Onni Capital website end to end, including build, content, launch, measurement, and ongoing development.
• Own press and public relations, including announcements on investments and acquisitions, media relationships, and the press release process.
• Approve all public facing material produced by anyone at Onni Capital.
• Design and deliver the events programme, including the Onni Capital conference in Vancouver, founder dinners, industry mixers, panels with portfolio operators, and demo days.
• Build the sponsorship model, including partner firms as event sponsors and Onni's sponsorship of industry organisations.
• Run influencer and affiliate partnerships, using Onni's hospitality and property assets as currency.
• Manage the podcast and video series programme, including format, guest roster, production schedule, distribution, and performance.
• Build and sell the marketing services line to Onni portfolio companies and external clients.
• Scope engagements, define deliverables, build project plans, assign owners, set timelines, manage client expectations, and ensure work ships on time.
• Deliver marketing programmes for portfolio companies across construction, industrial services, technology, and data centres.
• Report on consulting pipeline, revenue, margin, project status, campaign performance, and material risks.
• Build and own the marketing operating system across Onni Capital and Panni Consulting.
• Run regular project reviews, identify blockers early, expand decisions when required, and make sure commitments actually get completed.
• Coordinate work across executives, portfolio companies, internal teams, agencies, freelancers, vendors, and external partners.
• Prevent scope creep and unnecessary work.

Team

• Manage the Videographer and Content Producer and the Social Media Manager, set the content standard, establish priorities, and build the internal creative capability.
• Direct the content engine so a single shoot produces material across long form video, short form, social, blog, and press.
• Document brand standards, campaign playbooks, project templates, and operating processes so the work is repeatable.

Qualifications

• Six or more years in marketing, brand, communications, agency, or consulting environments, with meaningful ownership rather than execution against someone else's plan.
• Demonstrated experience launching a brand or repositioning one, ideally from a standing start.
• Strong project management capability.
• Evidence that you have successfully managed several substantial projects or client engagements at once.
• Strong commercial instinct.
• Real events capability.
• Content and creative judgment across video, social, written, and event formats.
• Public relations and media experience.
• Experience managing creative team members.
• Demonstrated ability to use modern AI tools for content production, research, campaign development, project management, and analysis.
• Strong writing skills.
• Comfort working in a small, fast moving team.
• High personal standards for accuracy, quality, ownership, organisation, and follow through.

Nice to Have

• Experience marketing in financial services, private equity, venture capital, or professional services.
• Experience in real estate, construction, hospitality, or technology.
• Experience running an agency or an in-house team that served multiple internal clients.
• Podcast or video series production experience.
• Existing media and influencer relationships in Vancouver or nationally.
• Experience with website development, SEO, paid acquisition, and marketing analytics.

Benefits

• Direct exposure to senior Onni executives, investors, operators, developers, and founders.
• The opportunity to help launch products and businesses from the ground up.
• Access to Onni's operating businesses, technology resources, real estate portfolio, and investment platform.
• Competitive compensation and a discretionary performance bonus.
• A comprehensive company paid benefits package.
• An annual education and professional development allowance.
• Regular product demonstrations, founder sessions, investment discussions, and team events.
• Free access to a fully equipped gym.
• Friends and family rates across participating hospitality brands.
• Employee discounts at participating restaurants, retailers, fitness providers, and other businesses.
• A generous employee referral program.

Salary & Compensation

Salary Range: $120,000

About the Company

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use: This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws.

What Success Looks Like

This is not a role where success is measured by how much content gets produced. The job is to build a recognisable brand, generate commercial results, and create a marketing operation that reliably ships.

What Makes This Role Different

You are building a brand, a consulting business, and the operating system behind both at the same time. The expectation is high ownership. If it is public and it says Onni Capital, it is yours.

Onni Capital Experience

Onni Capital is creating a new headquarters in downtown Vancouver designed for builders, founders, investors, product teams, and portfolio companies, not traditional corporate administration.