Lead media thinking with audience solutions, research synthesis, and measurement expertise at Omd, working in-office at least three days weekly.
This Associate Director role combines strategic planning and analytics within Omd's media function. You will identify connection opportunities through audience emotions and behaviors, then translate findings into actionable media, content, and social marketing insights. Client communication and team leadership are central.
Key Responsibilities:
- Identify connection opportunities using audience emotions and behaviors
- Translate research and data into actionable media insights
- Discuss KPIs, attribution, incrementality, testing, and optimization
- Ensure work is accurate, client-ready, and complete
- Build client trust and align broader agency teams
Requirements:
- Strong presentation and communication skills
- Quantitative and qualitative research experience
- Client relationship development and management experience
- Knowledge of first-, second-, and third-party data solutions
- Familiarity with multi-channel measurement and attribution
Apply media strategy, audience development, data solutions, and communication skills to guide effective client marketing decisions.
Media Strategy Associate Director in Toronto employer: OMD
At OMD, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Senior Media Buyer, you'll not only lead innovative media strategies but also have the opportunity to mentor junior team members, enhancing your leadership skills while contributing to their growth. Located in a vibrant city, our office environment encourages creativity and teamwork, making it an ideal place for professionals seeking meaningful and rewarding careers in media buying.
