At a Glance
- Tasks: Lead AI-driven paid search strategies and optimize campaign performance.
- Company: Join Okta, a leader in digital identity solutions.
- Benefits: Hybrid work setup, competitive salary, and growth opportunities.
- Other info: Collaborative environment with a focus on creativity and data-driven decisions.
- Why this job: Make an impact with innovative marketing strategies and cutting-edge technology.
- Qualifications: 3-5 years in paid search management and strong analytical skills.
The predicted salary is between 95895 - 117205 $ per year.
Join Okta as a Global Paid Search Marketing Manager, a role that combines creativity and analytics in a hybrid setup.
Focus on AI-driven strategies for superior digital marketing impact.
Driving the Global Digital Acquisition Team, this role requires you to innovate paid search approaches through the adoption of Value-Based Bidding models.
Your analytical skills will guide data-driven decisions, and collaboration with various teams ensures an integrated marketing strategy that leverages state-of-the-art technology.
Key
Responsibilities
- Formulate and execute AI-enhanced search strategies across platforms
- Optimize campaign performance through Value-Based Bidding initiatives
- Conduct rigorous testing, maintaining high statistical validity
- Provide detailed reporting for complete visibility of campaign success
- Work with Marketing and Analytics for CRM synergy and tracking
Requirements
- BA or BS in Marketing, Business, or relevant field
- 3–5 years managing sophisticated paid search efforts
- Strong statistical analysis capabilities with a focus on VBB
- Proficient in AI-based search features and campaign management
- Experience with Google Ads, CRM systems, and analytics platforms
Lead innovative marketing strategies and impact search performance at Okta. #J-18808-Ljbffr
Okta Global Paid Search Manager Position in Toronto employer: Okta
At Okta, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Datastores Platform Engineer, you'll have the opportunity to work with cutting-edge technologies in a supportive environment that encourages professional growth and development. Our commitment to employee well-being is reflected in our comprehensive benefits package and the unique advantage of working in a dynamic cloud-focused location.
