At a Glance
- Tasks: Analyze data to uncover insights and drive growth strategies.
- Company: Join a leading tech firm focused on securing identities in the AI era.
- Benefits: Competitive salary, health benefits, RRSP matching, and flexible work options.
- Other info: Collaborative culture with opportunities for career advancement.
- Why this job: Make a real impact by shaping growth strategies in a dynamic environment.
- Qualifications: 5+ years in B2B demand generation or marketing analytics required.
The predicted salary is between 128000 - 192000 $ per year.
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. The company secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
The Opportunity
The Global Demand Center is building a signal-led demand engine — one that uses account, audience, behavioral, intent, and market signals to identify where we should focus and how we should activate. The GrowthX team, within the Global Demand Center, is taking the lead on this initiative and looking for a new Signal & Growth Insights Manager.
The Signal & Growth Insights Manager will help interpret signal, audience, account, campaign, and growth-motion data to surface insights, measure performance, and recommend opportunities for action. This role will support GrowthX strategy by helping the team understand what signals are emerging, which audiences are responding, which motions are working, and where we should refine targeting, activation, or follow-up.
The ideal candidate combines analytical capability, B2B demand understanding, curiosity about modern GTM platforms, and strong business judgment. They can build reports, interpret patterns, surface insights, and make practical recommendations that help GrowthX and its partners improve performance.
What You’ll Do
- Interpret signal and audience performance.
- Analyze outputs from GrowthX tools and data sources to identify patterns across accounts, audiences, segments, regions, products, and growth motions.
- Use platform data and reporting from tools such as Common Room, Clay, 6sense, Salesforce, Marketo, and related GTM systems to understand account and audience behavior.
- Surface insights about where signals are strengthening, where engagement is increasing, where coverage gaps exist, and where audiences may warrant additional activation.
- Provide analytical support and reporting for TAL (Total Account List) segmentation, scoring, and prioritization models.
- Help quantify audience size, coverage, segment performance, account engagement, readiness indicators, and activation outcomes.
- Partner with Growth Lab strategy leads to identify what is working, what needs refinement, and where additional analysis is needed.
- Recommend growth plays and motions based on observed signal and audience patterns.
- Help identify where specific audiences or accounts should be activated based on signal strength, engagement behavior, segment fit, or performance trends.
- Partner with campaign, journey, field, and activation teams to help translate insights into practical recommendations.
- Create and maintain reports, dashboards, and recurring views that help GrowthX and its partners understand signal performance, audience coverage, motion performance, and activation outcomes.
- Support measurement of GrowthX programs, pilots, and signal-led motions.
- Define success measures, track performance, summarize learnings, and recommend optimizations.
What You’ll Bring
Required Qualifications
- 5+ years of experience in B2B demand generation, growth marketing, marketing analytics, revenue analytics, marketing operations, growth operations, sales operations, or a related field.
- Experience analyzing account, audience, campaign, funnel, or GTM performance data and translating findings into practical recommendations.
- Strong understanding of B2B demand generation, account segmentation, audience targeting, campaign activation, and funnel progression.
- Experience building reports, dashboards, or recurring performance views using GTM, analytics, or BI tools.
- Working familiarity with platforms such as Salesforce, Marketo, 6sense, Common Room, Clay, Tableau, Looker, or comparable systems.
- Ability to interpret platform outputs, native reporting, and structured data to identify trends, gaps, and opportunities.
- Strong communication skills, including the ability to explain insights clearly to non-technical stakeholders.
- Ability to work cross-functionally with growth, campaign, field, journey, marketing automation, analytics, and sales/xDR teams.
- Strong attention to detail, analytical rigor, and comfort working with incomplete or imperfect data.
Preferred Qualifications
- Experience supporting signal-led, account-based, product-led, customer expansion, or growth marketing motions.
- Experience with audience scoring, segmentation, account prioritization, intent data, engagement data, or buying-group analysis.
- Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.
- Experience measuring pilots, experiments, or new GTM programs.
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