At a Glance
- Tasks: Lead global partner marketing strategy and drive joint demand with key alliances.
- Company: Join a cutting-edge company focused on securing AI and human identities.
- Benefits: Competitive salary, equity options, health benefits, and flexible work arrangements.
- Other info: Opportunity for career-defining work in a dynamic, collaborative environment.
- Why this job: Make a real impact in the AI space while leading a high-performing team.
- Qualifications: 10+ years in SaaS product marketing with strong leadership and analytical skills.
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. The company secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
The Role
As the Senior Director of Partner Product Marketing and Alliances, you will lead the global strategy and execution for all product marketing functions related to partners and drive joint demand with our key Alliances partners. Reporting to the VP of Americas Field and Global Partner Marketing, you will lead a high-impact team working closely with partner leaders across the organization, including Technical Alliances, Partner Sales, Product Marketing, Product Management, and Regional Marketing leadership in AMER, EMEA, and APJ. You will own product marketing strategy across our partner ecosystem—optimizing the company's strategic relationships with Independent Software Vendors (ISVs), Cloud Service Providers (CSPs), Global Systems Integrators (GSIs), and Solution Providers (VARs/resellers). Your mission is to accelerate partner-influenced pipeline and revenue by developing compelling "better together" messaging, go-to-market content, sales enablement materials, and joint co-marketing plans.
Key Responsibilities
- Global Tech Alliance Strategy
- Strategic Roadmap: Own and drive the overarching global partner marketing strategy for the company Tech Alliance partners.
- Thought Leadership: Position the company as an industry thought leader delivering on the promise of a secure agentic enterprise.
- Pipeline Development: Grow the global partner demand generation function to increase partner-influenced opportunity creation through strategic Tech Alliance partnerships.
- GTM & Sales Enablement Content: Create high-impact go-to-market content and sales enablement assets to optimize the company's relationships across ISVs, CSPs, GSIs, and Solution Providers (VARs/resellers).
- Joint Value Propositions: Establish overall "better together" partner messaging, value propositions, and integration narratives across product lines and partner types.
- Ecosystem Orchestration: Lead joint GTM activities with ISVs leveraging multi-vendor cybersecurity solutions that meet complex customer identity security needs, including AI agents, human and non-human identities (NHIs).
- Team Leadership & Financial Stewardship
- People Management: Mentor and grow a team of top product marketing and partner marketing talent, fostering a high-performing and motivated environment.
- Budget & ROI: Oversee the strategic allocation and management of a global budget, ensuring effective utilization and reporting on key metrics and program ROI.
- Operational Excellence: Partner with marketing operations to establish and track key performance indicators (KPIs) to measure the effectiveness of global programs.
- Cross-Functional Collaboration
- Internal Alignment: Partner closely with Technical Alliances, Partner Sales, Product Marketing, Product Management, and Regional Marketing leaders across AMER, EMEA, and APJ to align GTM strategies and demand generation.
- Partner Relations: Create and maintain strong relationships with marketing leaders at our most critical global ISV partners.
- Strategic Events: Collaborate with Field Marketing and Strategic Events to deliver powerful “better together” messaging at summits, conferences, events and webinars.
What You’ll Bring
- Experience: 10+ years of experience in product marketing within the SaaS industry, with a focus on technology partnerships, global strategy and execution.
- Ecosystem Expertise: Broad domain expertise across SaaS cybersecurity GTM motions involving ISVs, CSPs, GSIs, and Solution Providers/VARs.
- Story-telling: Strong writing and editing skills with experience articulating complex use cases that can be understood across multiple formats (presentations, white papers, video, demos, web copy, etc).
- Leadership: Proven track record of building, motivating, and leading high-performing teams.
- Analytical Rigor: Strong analytical skills and the ability to translate data and marketing funnel insights into actionable strategic recommendations.
- Communication: Excellent communication, presentation, and interpersonal skills, with the ability to influence and build relationships at all levels.
- Travel: Ability to travel up to 30% of the time.
The company’s Core Leadership Competencies
- Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
- Drives Results: Consistently achieving results, even under tough circumstances.
- Builds Effective Teams: Building strong teams that apply their diverse skills and perspectives to achieve common goals.
- Develops Talent: Developing people to meet both their career goals and the organization’s goals.
- Demonstrates Self-Awareness (EQ): Using feedback and reflection to gain productive insight into personal strengths and weaknesses.
Senior Director, Global Partner Marketing in Bellevue employer: Okta
At Okta, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Datastores Platform Engineer, you'll have the opportunity to work with cutting-edge technologies in a supportive environment that encourages professional growth and development. Our commitment to employee well-being is reflected in our comprehensive benefits package and the unique advantage of working in a dynamic cloud-focused location.
