Events & Group Sales Manager in Vancouver

Reporting to: Assistant General Manager

Role Overview

We love what we do – and it shows! Time Out Market is the division of Time Out that brings our food and cultural experiences to life for our guests, readers, and clients. The Events & Group Sales Manager will be a crucial, dual-focused role. The main task will be to drive and manage corporate group sales to meet and exceed targets, coupled with providing essential support and leadership in daily operations management and event coordination to ensure a seamless, high-quality guest experience.

Key Objectives

• Revenue Generation & Growth Strategy: Own and exceed quarterly and annual sales quotas across private dining, semi-private bookings, full buyouts, beverage programs, and space rentals. Leverage historical booking data and local market trends to optimize pricing models and capture new growth opportunities.
• Full-Cycle Sales & Client Experience: Lead the complete sales lifecycle from initial inquiry to signed contract. Create tailored proposals and conduct immersive site tours highlighting the food hall’s multi-vendor culinary offerings, atmosphere, and flexible event capabilities.
• Proactive Pipeline & Market Development: Formulate target-driven sales strategies to build a recurring pipeline using cold outreach, LinkedIn, DMCs, local partnerships, and targeted campaigns. Expand into untapped business segments with innovative sales packages beyond traditional event formats.
• Client Portfolio Diversification: Nurture high-value commercial relationships across corporate (C-suite dinners, product launches, holiday parties), social (weddings, milestones), and association/non-profit sectors to ensure year‑round pipeline resilience.
• Vendor Integration & Culinary Packaging: Collaborate with food hall vendors to design high‑margin catering menus and tasting packages, ensuring pricing models align with event revenue goals while maintaining a cohesive, elevated guest experience.
• Forecasting, Reporting & CRM Management: Work with executive leadership to refine sales forecasts, track key KPIs, and maintain accurate CRM data. Deliver monthly and quarterly reports analyzing converted revenue, pipeline health, and market trends to shape future budgeting.

Event Coordination & Client Experience

• End-to-End Client Communication & Inquiry Management: Serve as the central, high-touch point of contact for all B2B and B2C group inquiries. Ensure rapid response times (within 24 hours), build strong client rapport, and manage expectations from the negotiation phase through post-event debriefs.
• Seamless Internal Logistics & Detailed BEO Execution: Meticulously draft and distribute Banquet Event Orders (BEOs), floor plans, timelines, and dietary requirement sheets. Communicate event specifications clearly across internal departments (operations, bar team, floor staff, facilities, and security) to ensure flawless execution.
• Vendor & Operations Management Alignment: Maintain daily synergy with the Operations Management team and independent kitchen concessionaires. Conduct pre-event briefings to ensure all food vendors are aligned on production timelines, guest counts, and special service requirements.
• On-Site Event Leadership & Operations Oversight: Lead on-site execution for large-scale buyouts and high-profile events. Troubleshoot real-time challenges, supervise service flow, enforce health and safety regulations, and maintain strict adherence to service standards to ensure exceptional guest satisfaction.
• Post-Event Reconciliation & Client Retention: Oversee post-event billing, vendor revenue split reconciliations, and feedback collection. Establish structured follow-up sequences and client appreciation initiatives to convert one‑time event hosts into long‑term, repeating clients.

Market Operations Management & Strategic Partnerships

• Daily Market Opening & Closing Execution: When required, systematically execute scheduled morning opening and night-of closing procedures. Ensure the food hall space, event zones, and vendor stalls consistently meet operational readiness, cleanliness, and safety standards.
• Operational Support to General Management: Act as a key leadership partner to the General Management team, assisting with day-to-day administrative duties, inventory checks, vendor relations, and troubleshooting operational bottlenecks during peak service hours.
• 360-Degree Stakeholder Engagement (B2B & B2C): Actively gather feedback from venue guests, corporate event organizers, and daily market visitors. Use these insights to refine operational procedures, elevate customer service standards, and enhance overall guest engagement.
• Daily Operational Quality & Staff Supervision: Supervise floor staff, event service teams, and hospitality hosts during shifts. Provide ongoing coaching, foster a positive service culture, and maintain a high standard of front‑of‑house professionalism.
• Oakridge Park Strategic Collaboration: Act as the primary liaison with Oakridge Park management to support and execute joint catering initiatives, seasonal community programming, and large‑scale public activations. Align internal event strategies with Oakridge Park’s overall destination branding to maximize foot traffic, cross‑promotional opportunities, and shared venue value.

Skills & Attributes

• Experience: A minimum of 3 to 5 years of progressive experience in a similar sales, events, and/or operations management position.
• Communication: Exceptional verbal and written communication skills with a proven ability to interact professionally and positively with clients, employees, and third parties, reflecting positively on the brand.
• Financial Acumen: Solid mathematical skills, including proficiency in basic arithmetic, budgeting, understanding profit/loss concepts, percentages, and variance analysis.
• Leadership & Training: Demonstrated ability to motivate and train staff, maintain team cohesion, and lead by example during operations.
• Problem-Solving: Proven ability to remain calm, courteous, and professional under pressure, with strong reasoning skills, good judgment, and the capacity to analyze and resolve operational and client issues effectively.
• Availability: Must be available and willing to work a flexible schedule, including days, evenings, weekends, and/or holidays, as necessitated by event schedules.
• Industry Knowledge: A strong understanding of the restaurant/food service industry and the local corporate/events market is highly advantageous.
• Technology: Knowledge of Tripleseat or other similar event management software is a definite asset.

Education & Certification

• Food Safety Certification Level 1
• Serving it Right Certification
• Post‑secondary education in Hospitality, Business Administration, or a related field is an asset.
• No specific certifications are mandated, but industry-relevant training or certifications are viewed favorably.

Physical Demands and Work Environment

The role is based on‑site at the Time Out Market location in Vancouver, BC. The work environment is a fast‑paced, high‑energy market setting that includes food, beverage, and large group events. The role may require standing or walking for extended periods, and occasional lifting or moving of event‑related equipment.

What We Offer

Join a company filled with diverse individuals who share common characteristics and values. We offer an opportunity to dive headfirst into a fast‑paced, transformative company in pursuit of excellence, where your high sense of ownership and drive will be valued and essential to daily operations. Access to staff food discounts. Eligible for extended benefits. Competitive compensation package with performance incentives tied to group sales targets.