Product Marketing Manager in Toronto

At Nylas, we aim to support the safety, comfort, and well-being of our employees. This is why we embrace a flexibility-first philosophy, granting our employees the freedom to choose the working style and location that best suits their needs. We are a remote-first company and encourage Nylanauts to choose the working environment that fosters creativity and unlocks their full potential. Ultimately, it’s about how we work, not where we work! Our focus is ensuring that everyone at Nylas feels valued and respected. We celebrate our diversity and encourage every Nylanaut to bring their whole self to work.

Benefits and perks

• Unlimited PTO: We believe work-life balance is essential to create the best work and avoid burnout. Take the time off you need, whenever you need it!
• Retirement Plans: Take control of your financial future with retirement options and 3% annual match.
• Parental Leave: We offer a 100% paid parental and caretaker leave policy for up to 12 weeks per year.
• Healthcare Coverage: Get the comprehensive healthcare coverage that suits your needs, 90% company paid.
• Education Stipend: Enhance your growth and knowledge with our annual $1,000 stipend.

The Company: At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps. Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized.

The Team: We are a team of strategic storytellers, customer advocates, and market experts who thrive on translating complex ideas into compelling narratives. The Product Marketing team serves as a critical bridge between our product, sales, and customer success teams, ensuring a seamless connection between what we build and how we position it in the market.

The Role

We are looking for a Product Marketing Manager to support go-to-market strategies, product positioning, and sales enablement for the Nylas platform. This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution.

What You’ll Do

• Customer Insights & Voice of Customer – Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows.
• Customer Advisory Program – Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team.
• Customer Stories & Proof Points – Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value.
• Competitive Intelligence & Battlecards – Drive ongoing competitive analysis across direct and adjacent players.
• Customer Adoption & Lifecycle Programs – Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle.
• Customer Enablement & Education – Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources.
• Growth and Demand Focus – Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback.
• Performance Metrics & Optimization – Define key success metrics, analyze performance data, and refine marketing strategies based on insights.

What You Must Bring

• Experience – 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
• AI-Obsessed - Deep proficiency with AI tools for research, content, and workflows.
• Strategic Leadership – Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
• Technical Acumen – Strong understanding of APIs, developer ecosystems, and cloud-based platforms.
• Sales & GTM Collaboration – Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
• Analytical & Data-Driven – Expertise in market research, customer insights, and performance analytics to inform strategy.
• Communication & Storytelling – Exceptional written and verbal communication skills.
• Cross-Functional Influence – Ability to work across departments and influence senior stakeholders to align on strategy and execution.
• Education – Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Interview Process (subject to change)

• Round 1: 30 minute Google Meet discussion with the hiring manager
• Round 2: Take home assignment to be followed by a 60-minute Google Meet panel discussion
• Round 3: 45 minute Google Meet interviews with 3-4 team members (max 4 hours).

Actual compensation will be determined based on individual qualifications. Compensation Range: CA$85K - CA$120K.