Digital Media Specialist in Raleigh

At Catapult, we are supporting our member, the North Carolina Pork Council, in their search for a Digital Media Specialist. This is a full-time role in Raleigh, NC with frequent day travel across North Carolina, plus occasional regional and national travel.

Do you enjoy bringing stories to life through words, visuals, and digital experiences? The NC Pork Council is looking for a collaborative and curious Digital Media Specialist to creatively connect people with North Carolina's pork industry. You'll contribute across social media, design, photography, video, websites, email, and analytics; balance creative projects with thoughtful planning; and build relationships with a supportive team and industry partners. You don't need an agricultural background-just initiative, strong organizational skills, and enthusiasm for meaningful work and continued growth.

Responsibilities:

• Social Media
  • Develop and implement social media strategies, including organic and paid digital campaigns.
  • Create unique and compelling written and visual content for Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and emerging platforms.
  • Develop and manage a social media content calendar, monitor content performance across channels, and lead real-time engagement and community management with followers.
  • Help create a welcoming, responsive online community by answering routine questions in the NC Pork Council's voice.
  • Compile monthly social media performance reports, with insights and recommendations, for the NC Pork Council team and board.
  • Follow current and emerging social media trends, platform changes, and best practices to evolve social media strategies.
• Content Creation
  • Create original, engaging stories that support the NC Pork Council's goals and key messages.
  • Tell stories through photography captured at events, on farms, and of the people behind North Carolina's pork industry.
  • Help bring stories to life by coordinating photo and video projects with contractors, participants, and locations.
  • Shoot and edit video content, ranging from vertical short-form video to long-form videos.
  • Coordinate with staff to gather content ideas, stories, and timely updates that support ongoing audience engagement.
  • Lead design of digital assets, brand campaigns, infographics, motion graphics and other materials for use across various communications platforms.
  • Explore approved creative and AI-assisted tools to work efficiently and develop fresh, on-brand content.
• Communications
  • Keep ncpork.org useful, engaging, and up to date by creating web content, blog posts, event pages, and campaign landing pages.
  • Support the team in planning, building, and reporting on email newsletters and campaigns using Constant Contact.
  • Plan and deliver digital campaigns that build excitement around events, initiatives, and membership.
  • Lead the production of the quarterly NC Pork Report magazine in partnership with NC Pork's contracted PR specialist.
  • Monitor media, blogs and other news platforms for stories relating to the NC pork industry.
  • Stay connected to industry trends and build positive relationships with partner organizations.
  • Bring people together through engaging digital events, including webinars and live streams.
  • Actively communicate the organization's giving and donation impacts across consumer-focused platforms.
  • Support NC Pork Council team members with communications tactics.
  • Collaborate with communications professionals, freelancers, and agency partners to complete projects.
  • Regularly engage with communications staff at the National Pork Board and National Pork Producers Council.
  • Work cross-functionally with other staff to support the goals of the NC Pork Council.
  • Keep digital assets and campaign information organized.

Preferred Attributes:

• Effective communication skills, including strong writing and the ability to interact with individuals from diverse backgrounds.
• A strong work ethic, including the ability to work independently, plan, set goals and objectives, organize, follow through, and meet deadlines.
• Ability to manage multiple responsibilities and prioritize projects.
• Exceptional standards of professionalism, integrity, honesty, and commitment to quality.
• Enthusiasm for the mission of the NC Pork Council.
• A desire to be a part of a highly motivated, committed team.

Preferred Qualifications:

• Two or more years of experience in digital communications, social media, or content development.
• Experience in agriculture, a nonprofit, a membership organization, or an association is welcome but not required.
• Experience creating content in several formats and an interest in learning new creative and digital tools.
• Some experience supporting paid social or digital campaigns.
• Strong writing and storytelling skills, with familiarity in SEO/GEO, web accessibility, and creating clear, consistent, audience-friendly content.

Travel:

This position is based in Raleigh, NC. It is an in-office position with some allowances for work from home (not more than 20% of the time). It involves frequent day travel across North Carolina, plus occasional regional and national travel.

Working at the NC Pork Council: Join a team of highly qualified communicators who have expertise in animal science, business operations, public policy, youth development, and marketing. In this role, you will lead content creation and serve as the organization's voice on popular social media platforms.