Experimentation & CRO Lead

We are an AI-first global digital agency with 400+ employees, specializing in digital experience solutions across strategic consultancy, website development, e-commerce, digital marketing, UX/UI design, and experimentation. Our mission is to create world-class digital experiences through the highest standards of technical delivery, turning vision into reality through technical excellence.

This is a remote role based in Canada, the US, or the UK, with significant overlap with US and Canadian working hours required. Occasional face-to-face client meetings in the US or Canada may take place, typically around once a year, but are not mandatory.

As an Experimentation & CRO Lead YOU WILL BE RESPONSIBLE FOR:

• Client leadership: Leads the client relationship directly, working with client teams in the US and Canada across time zones and running meetings with multiple client-side stakeholders rather than reporting to a single contact. Builds credibility as a trusted experimentation partner, constructively challenges client assumptions, defends recommendations with evidence, and adapts the approach when client feedback identifies a genuine gap.
• Understanding the business and setting strategy: Goes beyond analytics to understand the client's customers, proposition, commercial priorities and wider digital strategy, bringing together quantitative data, qualitative insight, existing research and experimentation learnings. Builds experimentation programmes around client business objectives and customer behavior, translating identified opportunities into evidence-based hypotheses and a roadmap prioritized by potential customer and commercial impact.
• Experimentation delivery and quality: Works independently and confidently in GA4 to answer experimentation and customer behavior questions, including funnel performance, segmentation, conversion behavior and experiment context. Ensures experiments are properly defined before delivery, with clear hypotheses, success metrics, tracking requirements, targeting, and decision criteria, and reviews implementation and results before making recommendations.
• Building the practice: Directs Niteco's specialist teams (UX, development, QA, data and project management) as they take on more of the delivery, briefing them clearly and reviewing their work against the strategy. Creates the processes and ways of working that let Niteco scale experimentation across more clients and more people over time.

WHAT DO WE EXPECT FROM YOU?

• A solid understanding of how e-commerce sites work and convert.
• Demonstrated experience operating at lead level rather than solely as an individual specialist, including strategic ownership of an experimentation programme and direct leadership of the client relationship through challenge and disagreement.
• Deep, hands-on comfort in GA4: builds explorations and reports to find specific answers, not just reads dashboards someone else built.
• Hands-on experience running experiments in Optimizely Web Experimentation, reflecting our Optimizely partner status.
• Proficient in experiment fundamentals, including sample-size calculation and statistical-significance analysis, with the ability to interpret and defend results directly to clients.
• A generalist across the experimentation lifecycle—from research and hypothesis design to UX/dev briefing, QA, and reporting.
• Commercial, consultative judgment connects experimentation to customer needs and business outcomes.

HOW WE WILL MEASURE SUCCESS:

• Clear, evidence-led experimentation strategies and healthy pipelines on both existing e-commerce programmes.
• Experiments grounded in customer and business problems, with clearly defined hypotheses and success criteria.
• Independent leadership of senior client conversations, including constructive challenge and defense of recommendations where appropriate.
• A clear, repeatable experimentation model that could be applied to a third or fourth client without relying on one person to execute every task.

WHY YOU WILL LOVE WORKING HERE:

• Access to Niteco's global knowledge network and strong Optimizely and DXP practices.
• A client-facing leadership platform to build your profile as an experimentation and CRO thought leader.
• The opportunity to build a new practice at the center of Niteco's growth and innovation strategy.

Our Values:

• Challenge: Speak up, ask questions, and suggest better solutions.
• Own It: Take ownership, care about your work, and go the extra mile for customers and colleagues.
• Question What's Possible: Approach every problem believing it can be solved.
• Embrace Change: Support change, grow together, and act in the best interests of yourself and the company.