At a Glance
- Tasks: Lead marketing strategy and storytelling for innovative infrastructure technology.
- Company: Join a global tech company focused on making infrastructure safer.
- Benefits: Competitive salary, equity options, health benefits, and flexible remote work.
- Other info: Dynamic team environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in the infrastructure industry with cutting-edge technology.
- Qualifications: 7+ years in B2B marketing, strong storytelling, and leadership skills.
The predicted salary is between 110000 - 135000 $ per year.
Niricson is transforming how critical infrastructure is inspected, understood, and managed. We combine robotics, advanced sensing, artificial intelligence, and our condition intelligence platform, AUTOSPEX, to help infrastructure owners better understand the condition of assets such as dams, bridges, and airfields. We are a global, remote-first team united by a simple mission: Making Infrastructure Safer.
The Senior Marketing Manager will build and lead the marketing engine at Niricson, and will be accountable for how the company is positioned and shows up in the market as it enters its next stage of growth. This role will understand what is happening across Niricson, identify the stories and opportunities that matter, and turn them into a consistent market presence.
The Senior Marketing Manager will be a hands-on player-coach: setting strategy and doing some of the work directly, leading our Event & Content Manager, and, over time, deciding which roles we hire next and building the team to deliver.
Key Responsibilities
- Develop and execute Niricson's global marketing strategy.
- Strengthen our positioning and maintain a high bar for how the company shows up.
- Ensure consistent messaging across the website, decks, conferences, videos, case studies, and external communications.
- Work closely with Product to translate sophisticated technology into clear customer value.
- Own product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning.
- Give our Sales team the materials they need to win.
- Lead our customer storytelling program, setting priorities and quality standards.
- Build a consistent content engine around infrastructure, AI, robotics, condition assessment, and asset management.
- Partner with the Event & Content Manager, who leads event planning and execution.
- Own the evolution of Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels.
- Plan ahead for important deployments and customer successes.
- Support customer expansion through product updates, customer communications, executive roundtables, joint case studies, and user events.
- Build repeatable processes, calendars, metrics, templates, and standards that allow marketing to scale.
- Lead and develop the Event & Content Manager.
Who We Are Looking For
You are likely someone with 7+ years of B2B marketing experience, ideally in a complex technical market such as industrial technology, infrastructure technology, engineering software, construction technology, robotics, geospatial technology, enterprise SaaS, utilities, or asset management.
Experience
- Built or significantly scaled a B2B marketing function.
- Experience with complex enterprise sales cycles.
- Strong product-marketing instincts and customer-facing storytelling.
- Comfortable working with technical teams, executives, customers, and external agencies.
- Experience producing high-quality sales collateral, digital content, and thought leadership.
- Experience leading and developing marketers, and comfort as a hands-on player-coach while the team grows.
Working Style
- Can develop strategy and execute it.
- Highly proactive: you see opportunities before someone assigns them.
- Exceptional storyteller and communicator.
- High quality bar for presentations, websites, video, writing, and brand.
- Comfortable with ambiguity and a fast-moving growth environment.
- Takes ownership and measures success by business impact, not content volume.
The Trait We Care About Most
You should be able to discover the stories inside Niricson without the CEO or Sales team having to tell you every story that exists.
What Success Looks Like
Within the first year, we want to see a recognizable difference in how Niricson shows up in the market. Success is not simply more posts or more activity. It is a stronger commercial and market presence.
Why Niricson?
You will join a global company tackling an enormous real-world problem using AI, robotics, advanced sensing, and software. This role will work closely with Niricson leadership and will have meaningful influence over how the company is positioned as it scales globally.
What We Offer
- Pay: $110,000 - $135,000 Annually Plus Equity Participation (stock options allocation after probation)
- Extended health benefits, including dental and vision coverage
- 3 weeks paid time off
- 5 paid sick days + plus all other statutory leaves in accordance with applicable employment standards legislation.
- A flexible remote-first work environment
- Access to our Engineering Lab in Victoria – if you’re based in Victoria or the Greater Vancouver area, you’ll have the opportunity to work flexibly from our engineering lab or simply visit the team.
- Company-wide in-person gatherings twice a year!
- Employee referral bonus program
- A high degree of ownership and autonomy.
Diversity and Inclusion
Niricson is a diverse and inclusive equal-opportunity employer. We encourage diversity, and we thrive on it for the benefit of our employees, products, and our community.
Senior Marketing Manager in Vancouver employer: Niricson Software Inc.
Niricson is an exceptional employer that champions innovation in infrastructure intelligence, offering a dynamic remote work environment across Canada. With a strong commitment to employee growth, Niricson provides competitive compensation, equity participation, and the opportunity to shape a core commercial function while working alongside cutting-edge technology in robotics and AI. The inclusive work culture fosters diversity and collaboration, making it an ideal place for professionals eager to make a meaningful impact in critical infrastructure sectors.
