At a Glance
- Tasks: Lead lifecycle strategy for credit card portfolio and enhance customer engagement.
- Company: Join EQ, a leading Challenger Bank reshaping banking for Canadians.
- Benefits: Competitive bonus, RRSP match, health benefits, generous vacation, and professional development.
- Other info: Hybrid work environment with a focus on equity, diversity, and inclusion.
- Why this job: Make a real impact on how Canadians experience banking and drive innovation.
- Qualifications: Strong marketing strategy, product knowledge, and analytical skills required.
The predicted salary is between 103500 - 126500 $ per year.
Join a Challenger. At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending to trust and credit union solutions. We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
The Senior Manager, Lifecycle Management Strategy, is the owner of lifecycle strategy for the credit card portfolio. The role defines and executes integrated product, marketing and digital strategies across the cardholder journey to drive onboarding, activation, engagement, product usage, retention, loyalty and long-term customer engagement. Combining product knowledge, deep marketing expertise and business acumen, the Senior Manager translates customer insights, portfolio priorities and market opportunities into an actionable lifecycle roadmap.
The role partners closely with Product, Digital, Marketing, Data and Analytics, Operations and Finance teams to deliver coordinated customer experiences and measurable business outcomes. The successful candidate will possess a unique blend of marketing strategy, product, and analytical expertise, coupled with exceptional relationship-building and influencing skills. Working collaboratively with internal teams and external partners, they will lead the development of customer-centric engagement strategies, align stakeholders around shared business objectives, and identify innovative opportunities to strengthen customer relationships and accelerate portfolio growth.
What we offer:
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.
Equity, Diversity & Inclusion: EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally. We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
Senior Manager, Lifecycle Management Strategy in Toronto employer: Neobankbeat
At EQ, we pride ourselves on being a forward-thinking employer that values innovation and collaboration. Our hybrid work model allows for flexibility while fostering a vibrant office culture at our Toronto location, where employees are encouraged to grow through professional development opportunities and a commitment to equity, diversity, and inclusion. Join us in reshaping the banking experience for Canadians while enjoying competitive benefits and a supportive work environment.
