At a Glance
- Tasks: Build and optimize performance-driven media plans across various channels for multiple clients.
- Company: Join Critical Mass, a dynamic agency focused on innovative media solutions.
- Benefits: Enjoy competitive pay, flexible work hours, and comprehensive benefits including parental leave.
- Other info: Work in a supportive team with opportunities for growth and development.
- Why this job: Make a real impact by driving measurable results in a collaborative environment.
- Qualifications: 4-7 years in media planning with strong analytical skills and client-facing experience.
The predicted salary is between 80000 - 120000 $ per year.
Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building, executing, and optimizing performance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results.
You will:
- Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels
- Translate strategic direction into detailed media recommendations and activation plans
- Support budget allocation, forecasting, and campaign structuring
- Ensure plans align with audience insights and business KPIs
- Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals
- Partner with activation teams to ensure accurate setup, trafficking, and execution
- Identify optimization opportunities across targeting, creative, bidding, and channel mix
- Support testing initiatives and performance reporting
- Manage day-to-day client communication and reporting needs
- Present campaign updates and performance insights
- Collaborate with Analysts, Planners, and Activation teams to ensure alignment
- Support junior team members and contribute to best practices
You have:
- 4–7 years of media planning or performance marketing experience
- Experience with digital platforms including Paid Search, Paid Social, and Programmatic
- Understanding of performance KPIs such as ROAS, CPA, and conversion rate
- Strong analytical and organizational skills
- Experience in client-facing environments
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Toronto: $80,000-$120,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
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Senior Performance Media Manager, Planning in Toronto employer: Nationwide People Limited
At Critical Mass, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Senior Performance Media Strategist in Toronto, you will benefit from ongoing professional development opportunities, a collaborative environment, and the chance to work with cutting-edge technology to drive impactful results. Join us to be part of a team that values innovation and creativity while offering competitive benefits and a commitment to work-life balance.
