POSITION OVERVIEW
As a
Copywriter
at Grey you are a master storyteller, a wordsmith who can turn strategic insights into compelling narratives that drive action and build brands. With 5+ years of experience in an agency environment, you will be a driving force behind the verbal identity of our clients, collaborating seamlessly with an Art Director to craft groundbreaking, cross-channel campaigns. Reporting to the Creative Director, you’ll be instrumental in creating buzz-worthy social media content and unforgettable brand stunts, consistently delivering persuasive, on-brand copy that captivates and converts.
KEY RESPONSIBILITIES
Strategic Narrative Development:
Lead the conceptualization and crafting of impactful copy for pitches, major campaigns, and special projects, ensuring alignment with strategic objectives.
Multi-Channel Expertise:
Develop compelling copy for a wide range of platforms, including highly engaging social media campaigns, long-form content, brand manifestos, video scripts, headlines, taglines, OOH, and experiential activations.
Brand Stunt Innovation:
Play a pivotal role in ideating and executing the verbal components of innovative brand stunts that generate buzz and media attention.
Voice & Tone Authority:
Own and evolve brand voices, ensuring consistency and distinctiveness across all channels while continuously pushing for fresh, unexpected, and persuasive communication.
Creative Project Leadership & Collaboration:
Guide verbal development on projects, providing support to junior copywriters and collaborating effectively across teams to elevate overall creative output.
Client & Internal Presentations:
Lead client presentations, confidently articulating creative rationale and engaging stakeholders with the power of your ideas and words.
Concept Generation:
Drive brainstorming sessions, consistently generating fresh, culturally relevant, and strategically sound concepts that can be executed across diverse media.
Industry & Cultural Fluency:
Remain deeply curious about global creative trends, pop culture, social media nuances, and emerging technologies, integrating these insights into client work to keep brands relevant and engaging.
Collaborative Partnership:
Work in perfect synergy with Art Directors, ensuring a cohesive and powerful connection between copy and visuals that maximizes campaign impact.
Quality & Efficiency:
Deliver highly polished, error-free copy that is strategically aligned and on-brand, minimizing revisions and maximizing efficiency.
WHAT YOU’LL BRING
Experience:
5+ years of dedicated copywriting experience within a well-established advertising agency, with a proven track record of successful campaigns.
Portfolio:
A strong, conceptual portfolio that clearly demonstrates creative prowess, versatility across channels, and significant success in developing social media campaigns and contributing to impactful brand stunts.
Education:
Bachelor’s degree in Advertising, Marketing, Journalism, English, Communications, or a related field.
Strategic Storyteller:
A master of persuasive writing, capable of distilling complex ideas into clear, compelling, and emotionally resonant narratives that drive desired outcomes.
Digital & Social Native:
Deep expertise in crafting copy specifically for digital and social media platforms, understanding platform nuances, audience behaviors, and engagement metrics.
Project Leadership & Collaboration:
Proven ability to lead creative projects, inspire creative output, and collaborate effectively within a team.
Presentation & Communication:
Outstanding written and verbal communication skills, with extensive experience presenting complex ideas and rationale to clients and internal teams.
Business Acumen:
Strong understanding of marketing objectives and how creative strategy and copy contribute to business growth and client success, including pitch deck development.
Adaptability:
Proven ability to thrive in a fast-paced, high-pressure environment, managing multiple projects with grace and precision.
*The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
Job Criteria
Seniority level:
Associate
Employment type:
Full-time
Job function:
Art/Creative
Industries:
Advertising Services
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Contact Details:
National Media Awards Foundation Recruitment Team
