Lead marketing strategy and commercialization at National Bank through client insights, growth planning, and cross-functional influence in a hybrid environment. As a Senior Expert, you will guide marketing and growth strategies across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. Your expertise will clarify markets, client behaviours, competitors, and value creation drivers. You will shape priority initiatives and integrated launches. Key Responsibilities:
Define objectives, target clients, indicators, and launch approaches Identify growth, acquisition, loyalty, and engagement opportunities Develop value propositions and strategic offer positioning Advise leaders on priorities, roadmaps, and investments Analyze performance and recommend marketing adjustments Requirements:
Bachelor’s degree in business, marketing, economics, or related field At least 15 years of relevant experience In-depth marketing, growth, product, or market development experience Experience influencing managers, executives, or vice-presidents French and English language proficiency Bring marketing strategy, leadership, influencing, and stakeholder management expertise to advance National Bank’s growth initiatives and client engagement.
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Senior Marketing Strategy Leader in Montréal employer: National Bank of Canada
At National Bank, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Manager in the Business Flex team, you will benefit from our commitment to employee growth through personalized coaching and continuous learning opportunities, all while working in a collaborative environment that values your ideas and contributions. With a strong focus on health and wellness, competitive benefits, and a mission to positively impact lives, National Bank is the ideal place for those seeking meaningful and rewarding employment in Ontario.
