Enhance customer loyalty at National Bank as the Head of Loyalty and Engagement. Drive retention and cultivate personalized experiences to foster sustainable growth.
This leadership role involves defining and implementing customer loyalty strategies to maximize retention and lifetime value. Collaborate with data and digital teams to refine personalization efforts while managing proactive retention programs. Your expertise will guide the Bank's loyalty initiatives, ensuring alignment with strategic partners and product teams for growth opportunities.
Key Responsibilities:
- Define customer loyalty and engagement strategy to boost retention
- Develop personalization strategies with data and analytics teams
- Optimize retention programs for at-risk customers
- Lead and evolve the loyalty program and partners
- Inspire teams focused on customer relationship management
Requirements:
- Bachelor's degree in marketing or related field
- Minimum 15 years in customer loyalty and engagement
- Senior leadership experience in large organizations
- Proven experience managing loyalty programs
- Strong data analysis and personalization skills
Bring your expertise in loyalty strategies and data-driven decision-making to shape customer experiences at National Bank.
Head of Customer Engagement at National Bank in Montréal employer: National Bank of Canada
At National Bank, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Manager in the Business Flex team, you will benefit from our commitment to employee growth through personalized coaching and continuous learning opportunities, all while working in a collaborative environment that values your ideas and contributions. With a strong focus on health and wellness, competitive benefits, and a mission to positively impact lives, National Bank is the ideal place for those seeking meaningful and rewarding employment in Ontario.
