At a Glance
- Tasks: Lead marketing strategies, create impactful campaigns, and drive brand growth.
- Company: Dynamic restaurant brand focused on community connection and customer loyalty.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Join a collaborative team in a vibrant Toronto location.
- Why this job: Shape brand identity and connect with diverse audiences through innovative storytelling.
- Qualifications: 3-5 years of marketing experience, strong leadership, and creative skills.
The predicted salary is between 63000 - 77000 $ per year.
We are looking for a Director of Marketing who can turn strategy into stories, campaigns into growth, and customers into loyal fans. This role leads the full marketing function - brand, digital, PR, partnerships, and in-store experience—while driving measurable results across both corporate and franchise networks. You’ll shape the voice of the brand, strengthen community connection, and create campaigns that make people feel proud to eat, share, and connect with us.
Key Responsibilities
- Brand Leadership
- Define and protect brand identity, ensuring consistency across all locations and channels.
- Translate business strategy into brand messaging, visuals, and campaigns that resonate with diverse audiences.
- Lead storytelling initiatives that connect culture, community, and quality.
- Develop annual marketing plans with clear KPIs for growth, engagement, and ROI.
- Lead all digital, social, and traditional marketing initiatives—including campaigns, paid media, influencer partnerships, and PR.
- Manage marketing budgets, agency relationships, and vendor contracts efficiently.
- Oversee creative direction for photoshoots, video content, and in-store visuals.
- Growth & Partnerships
- Build and manage strategic partnerships with complementary brands, events, and community organizations.
- Support franchise and corporate store openings through launch marketing and local activations.
- Lead data-driven initiatives for guest retention, loyalty, and repeat sales.
- Digital & Performance Marketing
- Oversee performance marketing across Google, Meta, and emerging platforms.
- Collaborate with tech and sales teams to optimize website traffic, SEO, and lead conversion.
- Manage CRM, email, and loyalty communications for guest engagement.
- Build, coach, and inspire a high-performing marketing team.
- Foster collaboration across departments (Operations, Training, Franchise, Commissary, etc.) to ensure aligned execution.
- Provide regular reports to the executive team on campaign results, insights, and recommendations.
Qualifications
- 3–5+ years of marketing experience, with at least one in a senior leadership role.
- Proven success in brand, digital, and growth marketing (hospitality, retail, or consumer food experience preferred).
- Strong creative instincts paired with analytical discipline.
- Experience managing agencies, budgets, and cross-functional teams.
- Excellent communication and leadership skills.
- Bonus: Experience in franchise marketing, SaaS, or multi-unit restaurant environments.
Marketing Director employer: NAAN KABOB
Join a dynamic team in Toronto as our Marketing Director, where you'll lead innovative campaigns that resonate with diverse audiences and foster community connections. We pride ourselves on a collaborative work culture that encourages creativity and growth, offering ample opportunities for professional development and the chance to make a meaningful impact in the hospitality industry. With competitive compensation and a focus on employee well-being, we are committed to creating an environment where you can thrive both personally and professionally.
