Freelance Website Copywriter / Content Strategist in Toronto

We are seeking a talented and experienced Website Copywriter/Content Strategist to join our dynamic team. The ideal candidate will have a strong understanding of content-first design principles and be adept at creating compelling, conversion-focused copy that aligns with our clients’ brand voice and goals. In addition to writing, this role requires the ability to produce content wireframes in Figma, outlining page narrative, content hierarchy, and the rough amount of words needed for each section.

About N4 Studio: We're a global digital agency of around 60 people specialising in Webflow design, development, and growth. We're Webflow's number one agency partner globally, which shapes how we work and where we're headed. We partner with ambitious brands to craft digital experiences that drive growth. With a distributed team across multiple time zones, we move fast, think strategically, and bring A-team energy to everything we do.

This isn't a full-time role, and it's not a one-off gig either. We're building a pool of trusted copywriters with strong strategic skills who we can call on as projects come in. Here's how it works: when a project lands that fits your skills, we'll reach out with the scope, timeline, and a fixed project rate. You say yes or no based on your availability. If it works, great. If not, no hard feelings, we'll come back around next time. The writers who thrive in this arrangement are usually juggling a few clients and like the flexibility, but also want something consistent to return to rather than always hunting for the next thing. Projects come in waves so there will be quiet patches, but when we're on, we move quickly.

What the Work Looks Like: Our projects are website builds for B2B and B2C clients across a wide range of industries. Content work typically splits into two phases. The first is narrative & messaging strategy, which involves working closely alongside the project designer to develop the narrative and messaging direction for the site. This culminates in a client-facing presentation of strategic content recommendations and initial copy concepts. The second is copywriting: taking the foundational work from the first phase and developing it into polished, SEO/AEO-optimised, on-brand website copy, from first draft through revision rounds to design handoff.

Who you Are: Strong track record writing website copy across various industries and brands, including businesses with complex offerings. Skilled at shifting voice and tone across projects without losing sharpness or clarity. Deep understanding of the relationship between copy and design, with experience working in or alongside design teams. Comfortable working directly in Figma, since all content work is produced and presented there alongside the project designer. Solid grasp of SEO/AEO principles and how content performs in search, including AI-assisted search. Experience running content strategy workshops or leading clients through messaging development is a strong plus. Methodical and collaborative, with the ability to take feedback from designers, strategists, and clients and translate it into sharper copy.

Location: Fully remote. We work with writers across New Zealand, the UK, Europe, North America, and beyond. So wherever you are, if your work is strong, we want to hear from you.