Build Myo’s marketing function through lifecycle programs and brand strategy, improving retention while protecting the company’s premium positioning. This senior marketing leadership role combines hands-on execution with function building across acquisition, retention, launches, and content. You will own lifecycle strategy for welcome, early retention, post-visit follow-up, and win-back programs. You will also guide organic social, short-form video, search, and brand investments with clear success criteria. Key Responsibilities:
Own lifecycle and retention strategy across the client journey Improve first-30-day retention through measurable program changes Set content strategy and creative direction across key channels Protect Myo’s premium positioning through brand decisions Develop team judgment through clear thinking and teaching Requirements:
Experience building and shaping marketing functions Strong opinions on social and search content performance Ability to balance data, intuition, and investment judgment Player-coach approach to leading a small marketing team Teaching orientation that builds team capability Guide Myo’s lifecycle, content, brand, and team development with thoughtful strategy, practical execution, and measurable retention improvement.
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Marketing Director Lifecycle and Brand in Toronto employer: Myodetox Group
Myo is an exceptional employer that prioritizes the growth and well-being of its team members in Mississauga. With a strong focus on professional development through structured mentorship programs and ongoing education, employees are empowered to thrive in a collaborative and supportive environment. The company also offers competitive compensation, wellness benefits, and a culture that values empathy, teamwork, and continuous learning, making it an ideal place for those seeking meaningful and rewarding careers in healthcare.
