Own Myo’s performance marketing direction through Meta, Google Ads, and rigorous investment decisions, working hands-on with a lean marketing team. As Marketing Director, you will diagnose account health, set testing priorities, and shift budget toward the highest-returning mix. You will also oversee lifecycle retention, clinic launches, content strategy, and the dashboard that makes channel performance understandable. The role requires practical depth and conviction. Key Responsibilities:
Manage paid media across Meta and Google Ads in Canada and US Set success criteria, interpret results, and reallocate marketing budget Own dashboards and monthly channel performance recommendations Improve clinic launch playbooks and early-volume performance Track first-30-day retention and identify improvement opportunities Requirements:
Experience diagnosing paid media performance firsthand Ability to evaluate channel health and meaningful marketing results Strong investment judgment beyond vanity metrics Experience managing agencies, contractors, and vendors Ability to make honest cases for brand investment Use performance analysis, clean experimentation, and budget judgment to strengthen Myo’s acquisition and retention programs.
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Performance Marketing Director Myo in Toronto employer: Myo
Myo is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the growth marketing space. With a focus on employee development and collaboration, you will have the opportunity to lead strategic initiatives across Canada and the US while working alongside a dedicated team. Our commitment to creativity and performance ensures that every team member can thrive and contribute to meaningful projects in a supportive environment.
