At a Glance
- Tasks: Lead brand strategy and innovation for Canopy Growth's cannabis product lines.
- Company: Join a leading cannabis company focused on brand excellence and growth.
- Benefits: Remote-first role with competitive salary and opportunities for professional development.
- Other info: Collaborative environment with a focus on mentorship and team success.
- Why this job: Shape the future of cannabis brands and make a significant market impact.
- Qualifications: 10+ years in brand leadership and strong analytical skills required.
The predicted salary is between 131175 - 160325 $ per year.
Drive brand excellence and portfolio innovation with Canopy Growth as the Head of Portfolio & Brand Strategy.
Lead strategic initiatives to optimize cannabis product lines and maximize market impact.
As a key member of Canopy Growth’s leadership team, you will shape the long-term brand strategies for the Adult Use segment.
This remote-first role emphasizes portfolio strategy, brand architecture, annual planning, and resource allocation to achieve sustainable growth.
Collaborate closely with other executives to establish commercial integration and market share strategies.
Key
Responsibilities
- Lead and mentor a high-performing marketing team
- Own the overall strategy for adult-use brands
- Define brand roles and growth mandates
- Monitor portfolio performance and recommend shifts
- Develop clear brand architecture and positioning
Requirements
- Bachelor’s degree in Business or Marketing
- 10+ years in brand or marketing leadership
- Proven experience in portfolio management
- Strong analytical and financial skills
- Excellent communication and stakeholder management
Elevate Canopy Growth's brand strategy through analytical insight, innovative thinking, and effective team leadership. #J-18808-Ljbffr
Head of Brand Strategy in Toronto employer: MTL Cannabis Corp
Canopy Growth is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the cannabis industry. With a remote-first approach, employees enjoy flexibility while being part of a collaborative leadership team that prioritizes professional growth and mentorship. Join us to drive brand excellence and portfolio innovation in a company committed to sustainable growth and market leadership.
