Lead impactful brand strategies with Canopy Growth, a leader in the cannabis industry. As a Brand Manager, you'll shape consumer engagement while driving profitability and brand performance.
In this role, you will oversee brand strategies and execution tailored to growth objectives. You'll leverage strong analytical insights and creative solutions to build consumer-focused strategies. Work cross-functionally with sales, finance, and operations to optimize brand presence and ensure compelling market experiences.
Key Responsibilities:
- Develop and execute annual brand plans aligned to company goals
- Lead brand positioning and consumer targeting strategies
- Manage new product innovation and development pipelines
- Monitor brand performance against marketing objectives
- Analyze consumer insights and market trends for strategy refinement
Requirements:
- Bachelor's degree in Marketing or related field
- 5+ years in brand management, ideally in CPG or cannabis
- Strong analytical and strategic thinking skills
- Proficient in Microsoft Office Suite, especially Excel
- Excellent communication and stakeholder management abilities
Drive brand impact and market growth as a key leader at Canopy Growth.
Brand Manager at Canopy Growth in Ottawa employer: MTL Cannabis Corp
At Canopy Growth, we pride ourselves on being an exceptional employer that champions innovation and creativity in a fully remote work environment. Our collaborative culture encourages professional growth and development, offering employees the opportunity to lead transformative projects that resonate with consumers. Join us to be part of a forward-thinking team that values agility and continuous improvement, all while making a meaningful impact in the cannabis industry.
